Overview

This 20 ft × 10 ft hoarding is positioned on NH86 at the Vidisha Entry Road, directly in front of the New Galla Mandi Main Gate. The location serves as a key entry point into Vidisha city and benefits from the commercial activity generated by the grain and wholesale market (Galla Mandi). NH86 is an important National Highway connecting Vidisha to Bhopal and other major towns, ensuring consistent traffic flow throughout the day. The presence of the wholesale market attracts traders, farmers, transporters, and local buyers, making this a high-visibility spot for brands targeting commercial and semi-urban audiences.

Location Highlights

Vidisha is a district headquarters town in Madhya Pradesh with a rich historical significance and growing commercial infrastructure. The New Galla Mandi area is a major agricultural and wholesale trading hub, drawing significant daily footfall from across the district. NH86 is a busy arterial road that experiences steady movement of commercial vehicles, two-wheelers, private cars, and passenger buses. The hoarding is located at a prominent entry point, ensuring high visibility for incoming traffic. The surrounding locality includes retail shops, transport services, warehouses, and residential pockets, creating a diverse audience profile.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 35,000–65,000 vehicles/day on this stretch of NH86, driven by inter-city connectivity, market activity, and commuter movement.

Estimated Daily Footfall: The surrounding locality may experience 3,000–8,000 pedestrians/day, primarily market visitors, traders, and workers associated with the wholesale mandi.

Peak Activity Periods: 6:00 AM–10:00 AM and 4:00 PM–7:00 PM, coinciding with market operations and commuter traffic.

Primary Audience: Farmers, traders, truck drivers, wholesale buyers, local commuters, and families traveling through Vidisha.

Advertising Potential: The combination of highway traffic and proximity to a commercial hub provides strong exposure for brands targeting semi-urban and B2B audiences. Reliable public measurements are unavailable; these figures are locality-based estimates.

Hoarding Specifications

• Dimensions: 20 ft (W) × 10 ft (H)
• Total Display Area: 200 sq. ft.
• Monthly Price: ₹10,000
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility)
• Visibility: High for incoming traffic on NH86
• Suitable Advertisement Size: Medium to large format graphics with clear messaging

Best Suited For

• Agricultural products and seeds
• Fertilizers and pesticides
• Tractors and farm equipment
• FMCG and packaged foods
• Financial services and microfinance
• Transport and logistics
• Educational institutions and coaching centers
• Healthcare and clinics

Why Choose This Hoarding?

• Located on a National Highway with steady inter-city traffic
• Direct visibility to market-goers and commercial vehicles at the Galla Mandi entry
• Affordable pricing suitable for regional and local brands
• Captures a mix of B2B and B2C audiences in a high-footfall commercial zone
• Ideal for brands targeting agriculture, trade, and semi-urban consumers

Campaign Suggestions

• Launch campaigns for agricultural inputs and farm machinery during sowing seasons
• Promote FMCG brands targeting wholesale buyers and retailers
• Advertise financial services such as loans, insurance, and savings schemes
• Market regional educational institutions and vocational training programs
• Build awareness for healthcare services and diagnostic centers in Vidisha district

Important Note

The traffic, footfall, and weekly unique reach figures provided are approximate estimates based on the characteristics of the surrounding locality and NH86. These are not measured statistics specific to this hoarding. Actual audience exposure may vary based on time of day, seasonal market activity, and local events.