Overview

HODTRP-07 is a 25 ft × 25 ft non-lit hoarding located on Air Bypass Road in Tirupati, Andhra Pradesh. Air Bypass Road is a key arterial route connecting the city to Tirupati Airport (Renigunta Airport), one of the busiest regional airports in South India. This hoarding offers excellent visibility to airport-bound travelers, pilgrims visiting the famous Tirumala Venkateswara Temple, tourists, and local commuters. With a monthly rental of ₹31,250, it provides cost-effective exposure in a high-traffic corridor.

Location Highlights

Air Bypass Road serves as a vital link between Tirupati city center and the airport, approximately 15 km away. The road experiences consistent movement of private vehicles, taxis, app-based cabs, tourist buses, and commercial traffic throughout the day. Tirupati is a major pilgrimage and tourism hub, attracting millions of visitors annually, many of whom travel via the airport. The surrounding area includes a mix of residential neighborhoods, small commercial establishments, lodges, restaurants, and service centers catering to travelers. The road is well-maintained and relatively wide, ensuring clear sightlines for outdoor advertising.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 25,000–45,000 vehicles/day, including airport-bound travelers, pilgrims, tourists, and local commuters.

Estimated Daily Footfall: The surrounding locality may experience moderate pedestrian activity, estimated at 1,500–4,000 people/day, primarily near commercial clusters, bus stops, and residential access points.

Peak Activity Periods: Traffic is typically heaviest during 6:00 AM–9:00 AM and 4:00 PM–8:00 PM, coinciding with airport flight schedules, pilgrim movement, and daily commuter routines.

Primary Audience: Airport travelers, pilgrims, tourists, business visitors, local residents, taxi and cab drivers, and commercial vehicle operators.

Advertising Potential: The hoarding is well-suited for brands targeting travelers, tourists, pilgrims, and middle to upper-middle-class audiences. Its location on a bypass road ensures prolonged viewing time and high frequency of exposure.

Hoarding Specifications

• Dimensions: 25 ft (width) × 25 ft (height)
• Total Display Area: 625 sq. ft.
• Monthly Rental Price: ₹31,250
• Property Type: Hoarding
• Lighting: Non-Lit (daytime visibility only)
• Visibility: High visibility for vehicles traveling in both directions; suitable for bold, simple creative designs
• Suitable Advertisement Size: Large-format graphics with clear messaging and high-contrast visuals

Best Suited For

• Travel and tourism services (hotels, tour operators, travel agencies)
• Airlines and airport-related services
• Automobile brands and dealerships
• Banking and financial services
• Consumer electronics and mobile brands
• FMCG and beverage brands
• Real estate and residential projects
• Healthcare and wellness centers

Why Choose This Hoarding?

• Strategic airport corridor location ensures exposure to a steady flow of travelers and tourists
• High daily vehicle traffic from diverse audience segments including pilgrims and business visitors
• Cost-effective monthly rental of ₹31,250, offering strong ROI for regional and national campaigns
• Large 625 sq. ft. display area allows for impactful, eye-catching creative executions
• Prolonged viewing time due to moderate traffic flow on the bypass road
• Ideal for brand visibility among travelers, tourists, and aspirational local audiences

Campaign Suggestions

• Launch campaigns for hotels, resorts, and homestays targeting incoming tourists and pilgrims
• Promote automotive brands, showrooms, and vehicle services to airport travelers
• Advertise mobile networks, electronics, and travel accessories for convenience-seeking audiences
• Showcase real estate projects and housing developments to visitors and NRIs
• Highlight FMCG, beverage, and lifestyle brands to capture attention during commutes

Important Note

The estimated daily vehicle traffic (25,000–45,000), footfall (1,500–4,000), and weekly unique reach figures provided are approximate estimates for the surrounding locality based on typical traffic patterns for arterial roads connecting city centers to airports in Tier-2 Indian cities. These are not measured statistics of the hoarding itself. Reliable public measurements are unavailable. Advertisers are encouraged to conduct independent site visits and traffic assessments for campaign planning.