Overview

This 25×25 ft hoarding is strategically positioned on the Sakhigopal Flyover along the Puri-Bhubaneswar route (NH-316), facing towards Puri. Sakhigopal is a significant transit point on the Puri National Highway corridor, serving as a gateway to the sacred temple city of Puri. The location experiences consistent traffic from pilgrims, tourists, and commercial vehicles traveling between Bhubaneswar and Puri. With its elevated positioning on the flyover, the hoarding offers clear visibility to vehicular traffic approaching Puri.

Location Highlights

Sakhigopal lies approximately 19 km from Puri on the NH-316, connecting Odisha's capital region to one of India's most visited pilgrimage destinations. The area functions primarily as a transit and service corridor with moderate commercial activity. The flyover provides unobstructed sightlines for vehicles traveling towards Puri, making this hoarding visible from a considerable distance. The surrounding locality includes roadside establishments, fuel stations, and eateries catering to highway travelers. This stretch experiences year-round traffic due to Puri's status as a major religious tourism center, with significant seasonal peaks during festivals like Rath Yatra.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 35,000–65,000 vehicles/day pass through this highway corridor, including cars, buses, trucks, and two-wheelers.

Estimated Daily Footfall: Pedestrian movement is limited as this is a flyover on a national highway. Reliable public measurements are unavailable.

Peak Activity Periods: Traffic volumes typically increase during 6:00 AM–10:00 AM and 4:00 PM–8:00 PM on weekdays, with extended peaks during weekends and pilgrimage seasons.

Primary Audience: Pilgrims and tourists traveling to Puri, commercial vehicle drivers, families on weekend trips, and daily commuters between Bhubaneswar and Puri.

Advertising Potential: The hoarding's positioning on a major pilgrimage route offers exposure to a diverse audience ranging from middle-class families to affluent tourists, with consistent visibility throughout the year.

Hoarding Specifications

• Dimensions: 25 ft (W) × 25 ft (H)
• Total Display Area: 625 sq ft
• Monthly Price: ₹15,625
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility only)
• Visibility: Elevated positioning on flyover ensures clear sightlines
• Suitable Advertisement Size: Large format graphics with bold typography recommended for highway viewing speeds

Best Suited For

• Religious and pilgrimage tourism services
• Hospitality and hotel chains in Puri and Bhubaneswar
• Automobile brands and vehicle services
• FMCG and beverage companies
• Highway-side restaurants and food chains
• Real estate projects along the Puri corridor
• Consumer durables and electronics

Why Choose This Hoarding?

• Strategic Highway Location: Positioned on NH-316, a critical corridor connecting Bhubaneswar to Puri, ensuring exposure to long-distance travelers
• Captive Audience: Vehicles on flyovers typically maintain steady speeds, allowing adequate viewing time for advertising messages
• Tourism-Driven Traffic: Benefits from year-round pilgrimage traffic to Puri's Jagannath Temple with seasonal peaks
• Cost-Effective: Priced at ₹25 per sq ft monthly, offering affordable access to a major religious tourism route
• Large Format Visibility: 625 sq ft display area provides ample space for impactful brand messaging

Campaign Suggestions

• Launch awareness campaigns for hotels and resorts in Puri targeting incoming tourists
• Promote automobile service centers and fuel stations along the highway
• Advertise packaged food and beverage brands to traveling families
• Highlight religious tour packages and pilgrimage services
• Showcase real estate developments in the Puri-Bhubaneswar growth corridor

Important Note

The traffic and footfall figures mentioned above are approximate estimates for the surrounding locality based on typical highway characteristics and the area's religious tourism profile. These are not measured statistics specific to this hoarding. Actual exposure may vary based on seasonal factors, festivals, and traffic conditions.