Overview

This hoarding is located on Pokhariput Road in Bhubaneswar, Odisha, facing towards Pokhariput. The 30×30 ft structure offers substantial visibility along a locality that serves as a mixed-use corridor connecting residential neighborhoods with commercial zones and institutional areas in Bhubaneswar's southern part.

Location Highlights

Pokhariput Road connects several key areas in southern Bhubaneswar and serves as an important approach route for commuters traveling between residential colonies and commercial hubs. The surrounding locality features a mix of residential developments, educational institutions, small commercial establishments, and government offices. The area experiences steady daily commuter traffic, particularly from residents, students, and office workers. While not a major arterial, the road serves as a collector route for multiple neighborhoods, making it suitable for brands targeting local and mid-tier audiences.

Traffic & Footfall Insights

Approximate estimates suggest the following for this locality:

• Estimated Daily Vehicle Traffic: 12,000–25,000 vehicles/day
• Estimated Daily Footfall: 2,000–6,000 pedestrians/day
• Peak Activity Periods: 7:30 AM–9:30 AM and 5:00 PM–7:30 PM on weekdays
• Primary Audience: Local residents, students, working professionals, and families
• Advertising Potential: Good visibility for brands targeting community-level awareness and local businesses seeking consistent daily exposure

These figures represent locality-based estimates. Reliable public measurements for this specific hoarding are unavailable.

Hoarding Specifications

• Dimensions: 30 ft (Width) × 30 ft (Height)
• Total Display Area: 900 sq ft
• Monthly Price: ₹58,500
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility only)
• Visibility: Moderate to good during daytime hours
• Suitable Advertisement Size: Large-format creative with bold visuals and minimal text

Best Suited For

• Educational institutions and coaching centers
• Real estate developers and housing projects
• Local retail businesses and service providers
• FMCG brands targeting residential clusters
• Healthcare clinics and diagnostic centers
• Financial services and insurance companies

Why Choose This Hoarding?

• Strategic local positioning along a connecting road serving multiple residential pockets
• Substantial size of 900 sq ft ensures strong visual presence for brand messaging
• Cost-effective pricing suitable for sustained local brand-building campaigns
• Consistent daily exposure to the same commuter base, reinforcing brand recall
• Mixed audience profile covering students, families, and working professionals

Campaign Suggestions

• Promote nearby educational institutions during admission seasons with clear contact details
• Advertise residential real estate projects targeting homebuyers in the locality
• Launch local retail promotions for festivals and seasonal offers
• Build awareness for healthcare services with appointment information
• Support financial product campaigns targeting salaried professionals and families

Important Note

The traffic, footfall, and reach figures provided are approximate estimates based on the surrounding locality's characteristics and typical movement patterns. These are not measured statistics of this specific hoarding. Actual visibility and audience reach may vary based on campaign execution, creative quality, and seasonal factors.