
This 20 ft × 20 ft non-lit hoarding is located on the Cuttack-Trisulia road near Sri Sri University, a key educational and residential corridor in Cuttack, Odisha. The site benefits from consistent traffic generated by students, faculty, university staff, local residents, and commuters traveling between Cuttack city and surrounding areas. The proximity to an established university ensures sustained daily exposure to a young, educated, and upwardly mobile audience.
The hoarding is positioned along the Cuttack-Trisulia road, which serves as an important connector between Cuttack's urban core and the suburban Trisulia area. Sri Sri University is a prominent educational institution in the region, drawing students from across Odisha and neighboring states. The surrounding locality includes educational facilities, hostels, residential neighborhoods, small commercial establishments, and service outlets catering to the student population. The area experiences regular movement throughout the day, particularly during morning and evening college hours.
Estimated Daily Vehicle Traffic: Approximate estimates suggest 12,000–25,000 vehicles/day, comprising two-wheelers, auto-rickshaws, cars, and occasional buses and university transport vehicles.
Estimated Daily Footfall: The surrounding locality may experience 3,000–8,000 pedestrians/day, primarily students, staff, and local residents.
Peak Activity Periods: Based on the area's educational profile, peak activity is likely during 8:00 AM–10:00 AM and 4:00 PM–7:00 PM, coinciding with college timings and commuter return journeys.
Primary Audience: College students, young professionals, university faculty, local families, and daily commuters.
Advertising Potential: The hoarding offers consistent visibility to a captive, young, and digitally active audience. While non-lit, it remains effective during daytime hours when university activity is at its peak. Reliable public measurements are unavailable; these are locality-level estimates.
Traffic, footfall, and reach figures provided are approximate estimates for the surrounding Cuttack-Trisulia locality and are not measured statistics specific to this hoarding.
Weekly Unique Reach: Estimated at 42,000 unique individuals, representing the diverse mix of students, staff, residents, and commuters likely to notice this hoarding over the course of one week.