Overview

This 20 ft × 20 ft hoarding is strategically positioned on the Khurda By-Pass road near PN College, facing towards Bhubaneswar. The By-Pass serves as a vital connector between Khurda town and Bhubaneswar, handling significant daily commuter traffic, commercial vehicles, and tourist movement towards the state capital and Puri. The proximity to PN College adds an educational and youth demographic to the audience mix, while the road's role as a bypass ensures consistent vehicular flow throughout the day.

Location Highlights

Khurda is a district headquarters town in Odisha, located approximately 25 km southwest of Bhubaneswar on the Bhubaneswar-Puri corridor. The By-Pass road is a key arterial route that diverts heavy traffic around Khurda town center, connecting NH-16 and facilitating movement between Bhubaneswar, Khurda, and coastal destinations. PN College is a prominent educational institution in the area, contributing to steady student and faculty movement during academic seasons. The locality experiences a mix of commercial establishments, residential neighborhoods, and institutional activity. The hoarding's orientation facing Bhubaneswar captures traffic heading towards the capital city, including daily commuters, government employees, business travelers, and tourists.

Traffic & Footfall Insights

Approximate estimates for the surrounding locality suggest the following:

• Estimated Daily Vehicle Traffic: 35,000–65,000 vehicles/day
• Estimated Daily Footfall: 3,000–8,000 pedestrians/day (primarily students, college staff, and local residents)
• Peak Activity Periods: 7:30 AM–9:30 AM (morning commute and college hours), 5:00 PM–7:30 PM (evening return traffic)
• Primary Audience: Daily commuters between Khurda and Bhubaneswar, college students, government employees, business professionals, and tourists traveling towards Puri
• Advertising Potential: The bypass location ensures prolonged visibility for vehicles moving at moderate speeds, making it suitable for brand messaging that requires clear communication

Please note: Traffic and footfall figures are approximate estimates for the surrounding locality and are not measured statistics of this specific hoarding.

Hoarding Specifications

• Dimensions: 20 ft (W) × 20 ft (H)
• Total Display Area: 400 sq. ft.
• Monthly Rental Price: ₹12,000
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: Clear sightlines for traffic approaching from Khurda towards Bhubaneswar
• Suitable Advertisement Size: Full 20 ft × 20 ft for maximum impact

Best Suited For

• Educational institutions and coaching centers
• Real estate projects in Khurda and Bhubaneswar corridor
• Automotive brands and dealerships
• FMCG and consumer brands
• Banking and financial services
• Retail and e-commerce platforms
• Healthcare and diagnostic centers
• Travel and tourism services

Why Choose This Hoarding?

• Strategic bypass location captures consistent traffic between Khurda and Bhubaneswar, ensuring daily brand exposure to commuters
• Proximity to PN College provides access to a young, educated demographic during academic months
• Cost-effective pricing at ₹12,000/month offers affordable entry for brands targeting the Bhubaneswar-Khurda corridor
• High dwell time as bypass traffic often moves at moderate speeds, allowing better message retention
• Gateway positioning on a route connecting the state capital with district headquarters and coastal tourist destinations

Campaign Suggestions

• Launch campaigns for educational courses, competitive exam coaching, or skill development programs targeting college students
• Promote residential and commercial real estate projects along the Bhubaneswar-Khurda growth corridor
• Advertise automotive offers, service centers, or new vehicle launches for the commuter audience
• Build brand awareness for FMCG products with simple, memorable visuals for repeated exposure
• Announce retail store openings, festive sales, or e-commerce offers targeting middle-income households

Important Note

The traffic, footfall, and weekly unique reach figures provided are approximate estimates based on the characteristics of the surrounding locality. These are not measured statistics specific to this hoarding. Actual exposure may vary based on seasonal patterns, road conditions, and local events.