Overview

This hoarding is strategically positioned on Bus Stand Road in Khurda, Odisha, directly facing the bus stand. Khurda serves as a crucial transit hub and district headquarters, connecting major routes between Bhubaneswar and Puri. The location captures a diverse audience of daily commuters, inter-city travelers, local shoppers, and residents, making it an effective medium for regional brand visibility.

Location Highlights

Khurda is a historically significant town and an important commercial center in Odisha. Bus Stand Road is a high-activity zone where travelers from across the district converge. The area experiences consistent movement throughout the day, with passengers arriving from rural areas, students commuting to educational institutions, and business travelers heading to Bhubaneswar or Puri. The surrounding locality includes shops, hotels, eateries, and service providers catering to transit passengers. The road serves as a primary connector between the bus stand and the main town, ensuring steady vehicular and pedestrian movement.

Traffic & Footfall Insights

Approximate estimates suggest the following for this locality:

• Estimated Daily Vehicle Traffic: 12,000–28,000 vehicles/day
• Estimated Daily Footfall: 8,000–18,000 pedestrians/day
• Peak Activity Periods: 6:00 AM–9:00 AM and 4:00 PM–7:00 PM
• Primary Audience: Inter-district travelers, daily commuters, local residents, students, small business owners, and shoppers
• Advertising Potential: The hoarding's direct view from the bus stand ensures prolonged exposure as passengers wait, board, or disembark. The location is ideal for brands targeting tier-2 and tier-3 audiences with regional appeal.

Please note: Traffic and footfall figures are locality-based estimates derived from the area's commercial profile and transport connectivity. These are not measured statistics specific to this hoarding.

Hoarding Specifications

• Dimensions: 30 ft (W) x 20 ft (H)
• Total Area: 600 sq. ft.
• Monthly Price: ₹18,000
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: Direct view from bus stand; high dwell time for waiting passengers
• Suitable Advertisement Size: Full-size creative (30x20 ft) recommended for maximum impact

Best Suited For

• FMCG brands
• Regional food and beverage products
• Financial services and insurance
• Mobile network providers
• Educational institutions and coaching centers
• Healthcare services and clinics
• E-commerce and retail promotions
• Government schemes and public awareness campaigns

Why Choose This Hoarding?

• Direct visibility from Khurda bus stand, capturing inter-district travelers
• Prolonged exposure due to passenger dwell time at the bus stand
• Connects audiences traveling between Bhubaneswar, Puri, and surrounding rural areas
• Affordable monthly pricing suitable for sustained regional campaigns
• Located in a high-footfall zone with shops and services
• Ideal for brands targeting middle-income and aspirational consumers

Campaign Suggestions

• Launch regional FMCG products with bold visuals and local language messaging
• Promote insurance or savings schemes for rural and semi-urban audiences
• Advertise educational courses or skill development programs
• Highlight mobile offers, app downloads, or digital payment campaigns
• Run awareness campaigns for healthcare services or government initiatives

Important Note

The traffic, footfall, and reach estimates provided are approximate and based on the commercial and transit characteristics of the Bus Stand Road locality in Khurda. These figures are not direct measurements of this specific hoarding's performance. Actual impressions and audience engagement may vary based on campaign design, placement conditions, and seasonal factors.