Overview

This hoarding is located along the Cuttack–Bhubaneswar National Highway (NH-16) near Peera Bazar, positioned close to the well-known Bijaya Dhaba. The hoarding faces towards Bhubaneswar, serving as a strategic advertising asset on one of Odisha's busiest and most commercially vital corridors. NH-16 connects the twin cities of Cuttack and Bhubaneswar, carrying high volumes of intercity commuters, commercial vehicles, and tourists daily. The presence of the dhaba nearby indicates a stopover zone frequently used by long-distance travelers, truck drivers, and local commuters.

Location Highlights

The Cuttack–Bhubaneswar corridor is the economic and administrative backbone of Odisha, linking the state capital with its commercial hub. This stretch experiences consistent heavy traffic throughout the day, including private vehicles, buses, trucks, and two-wheelers. Peera Bazar is a recognizable locality along this route, and Bijaya Dhaba serves as a landmark eatery, drawing travelers and transport operators. The hoarding's placement near this dhaba ensures high visibility among both commuters and stopover audiences. Approximate estimates suggest the surrounding area includes a mix of residential pockets, small commercial establishments, warehouses, and transport-related businesses, contributing to diverse audience exposure.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 60,000–120,000 vehicles/day along this National Highway stretch, including private cars, commercial vehicles, state transport buses, and heavy goods carriers.

Estimated Daily Footfall: The surrounding locality may experience 3,000–8,000 pedestrians/day, particularly near the dhaba, petrol pumps, and small roadside shops.

Peak Activity Periods: The corridor typically experiences peak traffic during 7:00 AM–10:00 AM and 5:00 PM–8:00 PM on weekdays, with sustained movement throughout the day. Weekends and holidays may see increased tourist and intercity travel.

Primary Audience: Daily commuters between Cuttack and Bhubaneswar, commercial vehicle drivers, logistics personnel, intercity travelers, and families visiting the twin cities.

Advertising Potential: The high vehicular volume and the hoarding's position near a popular stopover point provide strong brand recall opportunities, especially for businesses targeting highway travelers, transport operators, and local residents.

Important Note: Traffic and footfall figures are approximate estimates for the surrounding locality and are not measured statistics specific to this hoarding.

Hoarding Specifications

• Dimensions: 40 ft (W) × 20 ft (H)
• Total Display Area: 800 sq. ft.
• Monthly Price: ₹36,000
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: High visibility to highway-bound traffic heading towards Bhubaneswar
• Suitable Advertisement Size: Large-format creatives with bold typography and minimal text for quick readability

Best Suited For

• Automobile brands and service centers
• FMCG and beverage companies
• Real estate developers (residential and commercial)
• Banking and financial services
• Educational institutions and coaching centers
• Healthcare providers and hospitals
• Hospitality, restaurants, and QSR chains
• Logistics and transport services

Why Choose This Hoarding?

• Located on the high-traffic Cuttack–Bhubaneswar National Highway, a critical economic corridor
• Positioned near Bijaya Dhaba, a recognized stopover point for travelers
• Captures intercity commuters, commercial transport, and tourists daily
• Large 800 sq. ft. display area ensures strong visual impact
• Competitively priced at ₹36,000/month for a National Highway location
• Suitable for long-term brand visibility and recall campaigns

Campaign Suggestions

• Promote automobile dealerships, spare parts, or vehicle service centers targeting highway users
• Advertise QSR chains, restaurants, or food delivery apps to capture stopover audiences
• Launch real estate projects targeting professionals commuting between Cuttack and Bhubaneswar
• Highlight banking or insurance services for transport and logistics professionals
• Showcase hospitality brands or weekend getaway destinations for intercity travelers

Important Note

The traffic, footfall, and reach estimates provided are approximate figures for the surrounding locality based on typical National Highway activity patterns. These are not measured statistics specific to this hoarding. Actual audience exposure may vary based on traffic conditions, seasonal factors, and campaign execution.