Overview

This 40 ft × 20 ft hoarding is strategically positioned on the Vanpur Flyover along the Cuttack-Bhubaneswar National Highway (NH-16), one of Odisha's busiest arterial corridors. Facing towards Bhubaneswar, the hoarding commands excellent visibility for commuters traveling from Cuttack to the state capital. The elevated flyover location ensures unobstructed sightlines and extended viewing time for both vehicular and pedestrian audiences. At ₹36,000 per month, this outdoor advertising site offers strong value for brands targeting high-frequency commuters and transit audiences.

Location Highlights

The Vanpur Flyover is located on NH-16, the primary highway connecting Cuttack and Bhubaneswar, two major cities in Odisha. This stretch experiences heavy vehicular movement throughout the day, including daily commuters, commercial transport, and inter-city travelers. The surrounding locality is a developing urban corridor with residential pockets, commercial establishments, educational institutions, and proximity to industrial zones. The flyover's elevated position provides clear visibility from a considerable distance, making it highly effective for brand recall campaigns.

Traffic & Footfall Insights

Approximate estimates suggest the following characteristics for this locality:

• Estimated Daily Vehicle Traffic: 50,000–90,000 vehicles/day
• Estimated Daily Footfall: 3,000–8,000 pedestrians/day (primarily near flyover exits and surrounding commercial areas)
• Peak Activity Periods: 7:30 AM–10:00 AM and 5:00 PM–8:30 PM (office commute hours)
• Primary Audience: Daily office-goers, business commuters, transport vehicles, and inter-city travelers between Cuttack and Bhubaneswar
• Advertising Potential: The high-frequency commuter traffic and long dwell time due to traffic signals and congestion near the flyover make this an excellent site for sustained brand visibility and recall campaigns

Please note: Traffic and footfall figures are approximate estimates for the surrounding locality based on typical National Highway characteristics and are not measured statistics specific to this hoarding.

Hoarding Specifications

• Dimensions: 40 ft (Width) × 20 ft (Height)
• Total Display Area: 800 sq. ft.
• Monthly Rental Price: ₹36,000
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility)
• Facing Direction: Towards Bhubaneswar (BBSR)
• Visibility: Excellent from elevated flyover position
• Suitable Advertisement Size: Large-format flex or vinyl print (40 ft × 20 ft)

Best Suited For

• Automobile brands (cars, two-wheelers, commercial vehicles)
• Real estate developers (residential and commercial projects in Cuttack-Bhubaneswar region)
• FMCG and consumer goods brands
• Banking and financial services
• Educational institutions and coaching centers
• Healthcare providers and hospitals
• E-commerce platforms and delivery services
• Retail chains and shopping malls

Why Choose This Hoarding?

• Located on NH-16, a critical arterial route connecting Cuttack and Bhubaneswar with consistent heavy traffic
• Elevated flyover position ensures unobstructed visibility and extended viewing angles
• High commuter frequency guarantees repeated daily exposure for brand recall
• Facing Bhubaneswar captures incoming traffic to the state capital, including office-goers and business travelers
• Affordable monthly rental at ₹36,000 offers excellent cost-per-impression value for long-term campaigns
• Suitable for large-format creative executions with strong visual impact

Campaign Suggestions

• Launch campaigns for new automobile models targeting daily commuters
• Real estate projects promoting residential and commercial properties in the twin cities
• Seasonal FMCG promotions leveraging high repeat visibility
• Educational institution admissions and coaching center branding during peak enrollment periods
• E-commerce and app-based service promotions targeting urban professionals

Important Note

The estimated daily vehicle traffic (50,000–90,000), footfall (3,000–8,000), and weekly unique reach figures provided in this description are approximate estimates for the surrounding locality based on typical National Highway traffic patterns and urban corridor characteristics. These are not measured statistics specific to this hoarding. Reliable public measurements for individual outdoor advertising sites are generally unavailable in India. Advertisers are encouraged to conduct independent assessments based on their campaign objectives.