Overview

This non-lit hoarding is located on the Vanpur Flyover along the Cuttack-Bhubaneswar National Highway (NH-16), facing traffic towards Cuttack. Positioned on one of Odisha's busiest highway corridors connecting the state capital Bhubaneswar with the historic city of Cuttack, this hoarding offers exceptional visibility to daily inter-city commuters, commercial traffic, and travelers.

Location Highlights

The Cuttack-Bhubaneswar National Highway is a critical transport artery in Odisha, serving as the primary link between the state's two largest urban centers. The Vanpur area lies approximately midway between these cities, experiencing consistent vehicular movement throughout the day. This stretch serves office commuters, logistics vehicles, public transport, and tourists traveling to coastal destinations. The surrounding locality includes residential neighborhoods, educational institutions, and emerging commercial establishments. Proximity to both cities ensures diverse audience exposure from business professionals, government employees, students, and middle to upper-middle-class households.

Traffic & Footfall Insights

These figures are approximate locality estimates, not measured hoarding statistics:

• Estimated Daily Vehicle Traffic: 60,000–90,000 vehicles/day
• Estimated Daily Footfall: Minimal pedestrian activity as this is a highway flyover location
• Peak Activity Periods: 7:30 AM–10:00 AM (morning office rush), 5:30 PM–8:00 PM (evening return commute)
• Primary Audience: Daily commuters between Cuttack and Bhubaneswar, inter-city travelers, commercial vehicle operators, and business professionals
• Advertising Potential: High-frequency visibility to a captive highway audience traveling at moderate to high speeds

Hoarding Specifications

• Dimensions: 50 ft (width) × 25 ft (height)
• Total Display Area: 1,250 sq ft
• Monthly Rental Price: ₹56,250
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility only)
• Visibility: Excellent visibility to traffic moving towards Cuttack
• Suitable Advertisement Size: Large-format messaging with bold visuals and minimal text for quick comprehension

Best Suited For

• Automobile brands (cars, two-wheelers, commercial vehicles)
• Real estate developers targeting Bhubaneswar-Cuttack metro buyers
• Banking and financial services
• Educational institutions and coaching centers
• Healthcare facilities and hospitals
• FMCG and consumer durables
• E-commerce and delivery platforms
• Government awareness campaigns

Why Choose This Hoarding?

• Located on the primary highway connecting Odisha's two largest cities
• High daily vehicle exposure from consistent inter-city commuter traffic
• Large 1,250 sq ft display area ensures strong brand recall
• Captive highway audience with extended viewing time during traffic slowdowns near the flyover
• Strategic placement for brands targeting upwardly mobile, urban audiences
• Competitive monthly pricing for a prime highway location

Campaign Suggestions

• Launch campaigns for automobile models targeting aspirational buyers commuting daily
• Promote residential and commercial real estate projects along the Bhubaneswar-Cuttack corridor
• Advertise banking products like home loans, car loans, and investment schemes
• Build awareness for educational institutions offering professional courses
• Promote healthcare services and specialty hospitals accessible from both cities

Important Note

The traffic, footfall, and reach figures provided are approximate estimates for the surrounding locality and highway corridor. These are not measured statistics specific to this hoarding. Actual impressions may vary based on seasonal traffic patterns, road conditions, and campaign creative effectiveness.