Overview

This non-lit hoarding on Khandagiri Fly Over offers strategic visibility along one of Bhubaneswar's critical transport corridors. With a commanding view facing Baramunda Bus Stand—Odisha's largest inter-state and intra-city bus terminal—this hoarding captures attention from commuters, travelers, and vehicular traffic moving between the city center and western suburbs. The elevated location provides unobstructed sightlines for vehicles approaching or exiting the flyover.

Location Highlights

Khandagiri Fly Over connects key residential and commercial zones in Bhubaneswar while channeling traffic toward NH-16 and Baramunda. The immediate vicinity includes:

• Baramunda Bus Stand: Major transit hub for long-distance and local buses
• Saheed Nagar & Bapuji Nagar: Dense residential and commercial neighborhoods
• Kalinga Hospital & Kims Hospital: Healthcare facilities driving daily footfall
• Chandrasekharpur & Patia: IT parks and educational institutions within 5 km
• Utkal University & various colleges: Student and academic traffic

The flyover serves as a gateway route for commuters traveling from residential areas to commercial districts, railway stations, and the airport corridor.

Traffic & Footfall Insights

Approximate estimates for this locality suggest:

• Estimated Daily Vehicle Traffic: 45,000–75,000 vehicles/day—the flyover handles significant arterial traffic including private cars, auto-rickshaws, taxis, and buses
• Estimated Daily Footfall: 8,000–15,000 people/day—primarily bus passengers, local shoppers, and transit commuters near Baramunda
• Peak Activity Periods: 7:30 AM–10:00 AM and 5:00 PM–8:00 PM—morning office commutes and evening return traffic
• Primary Audience: Daily commuters, inter-city travelers, middle to upper-middle-class professionals, students, and families
• Advertising Potential: High dwell time during traffic congestion; extended visibility from elevated positioning

Note: These figures are approximate estimates based on the surrounding locality and transport infrastructure. Reliable public measurements for this specific hoarding are unavailable.

Hoarding Specifications

• Dimensions: 50 ft (width) × 25 ft (height) — 1,250 sq ft display area
• Monthly Price: ₹106,250
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility only)
• Visibility: Clear sightlines from flyover approach lanes and Baramunda vicinity
• Suitable Advertisement Size: Large-format creatives with bold text and high-contrast visuals for maximum impact

Best Suited For

• Real Estate & Housing Projects: Targeting homebuyers and investors commuting through the corridor
• Automobile Dealerships: Cars, two-wheelers, and commercial vehicles
• Banking & Financial Services: NBFC, insurance, loan products
• Education & Coaching Institutes: Universities, competitive exam centers
• Healthcare & Diagnostics: Hospitals, clinics, medical services
• FMCG & Consumer Electronics: Mass-market brands seeking regional reach
• Travel & Hospitality: Hotels, tour operators, bus services

Why Choose This Hoarding?

• Strategic Transit Location: Positioned at Bhubaneswar's busiest bus terminal, ensuring visibility among daily and long-distance travelers
• High Vehicular Exposure: Captures traffic from multiple residential and commercial zones converging at the flyover
• Extended Dwell Time: Congestion during peak hours increases ad engagement
• Affordable Pricing: Competitive monthly rate for a high-traffic arterial location
• Gateway Positioning: Acts as a visual landmark for commuters entering or exiting central Bhubaneswar

Campaign Suggestions

• New Launch Announcements: Real estate projects, vehicle launches, or retail openings targeting urban audiences
• Brand Awareness Drives: FMCG, telecom, or fintech brands seeking mass visibility
• Educational Enrollment Campaigns: Universities and coaching centers during admission cycles
• Festival & Seasonal Promotions: E-commerce, retail, and BFSI offers during high-travel periods
• Public Service Messaging: Government initiatives, healthcare awareness, traffic safety campaigns

Important Note

The estimated daily vehicle traffic (45,000–75,000), footfall (8,000–15,000), and weekly unique reach (62,000) are approximate figures based on the locality's transport profile and commercial density. These are not measured statistics specific to this hoarding.