Overview

This hoarding is located on Jagamara Main Road in Bhubaneswar, Odisha, a strategically positioned locality connecting residential neighborhoods with commercial zones and transit corridors. Facing both traffic flow and the Pokhariput area, this location offers advertisers exposure to a mixed audience of daily commuters, office-goers, and local residents. The site benefits from its proximity to key industrial and IT establishments in the region, making it suitable for brands targeting both B2C and B2B audiences.

Location Highlights

Jagamara is a well-connected locality in Bhubaneswar, situated along a major arterial route that links residential areas with commercial and industrial zones. The road serves as a key commuter corridor for professionals traveling to and from nearby IT parks, government offices, and educational institutions. Approximate estimates suggest the area experiences moderate to high commercial activity, with steady weekday traffic and consistent footfall from local businesses and transit users. The locality's mix of residential density and commercial infrastructure creates diverse audience exposure throughout the day.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: 28,000–55,000 vehicles/day

Based on the area's profile as a major connecting road in Bhubaneswar, the locality likely experiences consistent vehicular movement, particularly during weekday commuting hours. Traffic includes private vehicles, auto-rickshaws, two-wheelers, and commercial vehicles serving nearby industrial zones.

Estimated Daily Footfall: 3,000–8,000 pedestrians/day

Moderate pedestrian activity is expected from residents, office workers, and individuals accessing nearby commercial establishments and public transport stops.

Peak Activity Periods: 8:00 AM–10:00 AM and 5:00 PM–8:00 PM

Morning and evening commute windows represent the highest exposure opportunities, with concentrated traffic flow during these hours.

Primary Audience: Working professionals, daily commuters, local residents, industrial workers, and business travelers.

Advertising Potential: The hoarding's positioning on a well-traveled arterial road provides consistent visibility to a professional and middle-income demographic. The facing direction toward traffic and Pokhariput maximizes frontal engagement.

Important: These traffic and footfall figures are approximate estimates for the surrounding locality based on geographical and urban characteristics. They are not measured statistics specific to this hoarding.

Hoarding Specifications

• Dimensions: 25 ft (W) × 25 ft (H)
• Total Display Area: 625 sq ft
• Monthly Price: ₹59,375
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: High during daytime hours; reduced visibility at night due to non-lit status
• Suitable Advertisement Size: Full-size creative recommended for maximum impact

Best Suited For

• Real estate developers and housing projects
• Educational institutions and coaching centers
• Automotive brands and dealerships
• Banking and financial services
• FMCG and consumer durables
• IT and professional services
• Healthcare and wellness centers

Why Choose This Hoarding?

• Located on a major arterial road in Bhubaneswar with consistent daily traffic
• Exposure to a professional and aspirational demographic
• Strategic positioning facing traffic flow for maximum frontal visibility
• Affordable monthly rate for a prominent location
• Large display area suitable for impactful brand messaging
• Proximity to commercial, industrial, and residential zones ensures diverse audience reach

Campaign Suggestions

• Launch campaigns for residential projects targeting homebuyers and investors
• Promote banking products, loans, and insurance schemes to working professionals
• Advertise automotive launches and dealership offers to commuters
• Build brand awareness for FMCG products with high-frequency messaging
• Highlight educational programs and professional courses for students and career-oriented audiences

Important Note

The traffic, footfall, and weekly unique reach estimates provided are approximations based on the surrounding locality's geographical and commercial profile. These are not measured or verified statistics specific to this hoarding. Advertisers should conduct independent assessments for precise campaign planning.