Overview

This 20×20 ft hoarding is located on Nayagarh Main Road near the Medical area, a key arterial route in Nayagarh town, Odisha. Positioned along State Highway 1 (SH-1), this site offers consistent visibility to both local commuters and inter-district travelers. Nayagarh serves as a district headquarters with a blend of administrative, commercial, and residential zones, making this location suitable for brands targeting both town residents and highway traffic.

Location Highlights

The hoarding is situated in the Durgaprasad locality near the medical area, likely close to healthcare facilities, pharmacies, and associated commercial establishments. Nayagarh Main Road is a central thoroughfare connecting residential neighborhoods with the town's commercial core and onward routes to Bhubaneswar (approximately 80 km) and other district towns. The area experiences steady local traffic, including two-wheelers, auto-rickshaws, private cars, and commercial vehicles. Being near medical facilities suggests moderate pedestrian movement from patients, attendants, and healthcare workers. The surrounding locality is characterized by mixed-use development typical of a district town—small shops, residential buildings, and service establishments.

Traffic & Footfall Insights

Approximate estimates suggest the following for this locality:

• Estimated Daily Vehicle Traffic: 12,000–28,000 vehicles/day
• Estimated Daily Footfall: 2,000–6,000 pedestrians/day
• Peak Activity Periods: 8:00 AM–10:00 AM (morning commute, hospital visits), 5:00 PM–7:00 PM (evening return traffic)
• Primary Audience: Local town residents, district visitors, patients and healthcare staff, inter-district travelers on SH-1
• Advertising Potential: The location benefits from consistent daily traffic and proximity to a medical area, which attracts a diverse audience. However, reliable public measurements are unavailable—these are locality-based estimates.

Hoarding Specifications

• Dimensions: 20 ft (W) × 20 ft (H) — 400 sq ft display area
• Monthly Price: ₹18,000
• Property Type: Hoarding
• Lighting: Non-Lit (daytime visibility only)
• Visibility: Clear sightlines along Nayagarh Main Road (SH-1)
• Suitable Advertisement Size: Full 20×20 ft creative recommended

Best Suited For

• Healthcare services, diagnostic centers, hospitals
• Pharmaceuticals and wellness products
• Insurance providers (health, life)
• Educational institutions and coaching centers
• FMCG brands targeting district-level markets
• Banking and financial services
• Real estate and housing projects
• Retail and local service businesses

Why Choose This Hoarding?

• Positioned on State Highway 1, a major route through Nayagarh district
• Near a medical area, ensuring visibility to healthcare visitors and staff
• Captures both local town traffic and inter-district travelers
• Affordable monthly rate of ₹18,000, ideal for sustained campaigns
• Large 400 sq ft display allows for impactful brand messaging
• Suitable for brands targeting district-level audiences in Odisha

Campaign Suggestions

• Launch healthcare services, clinics, or diagnostic packages targeting patients and their families
• Promote health insurance or wellness products with clear, benefit-focused messaging
• Advertise educational programs or competitive exam coaching for students across the district
• Build brand recall for FMCG or retail products among daily commuters
• Announce real estate projects or housing schemes in Nayagarh and surrounding areas

Important Note

Traffic and footfall figures provided are approximate estimates based on the surrounding locality's characteristics and road hierarchy. They are not measured statistics specific to this hoarding. Weekly unique reach is an estimate of individuals likely to notice the hoarding during one week, accounting for repeated commuter exposure.