Overview

This 18 ft × 18 ft front-lit unipole is located on Old Dhamtari Road near RK Gym, facing Boriyakhurd in Raipur, Chhattisgarh. Old Dhamtari Road is a significant arterial route connecting central Raipur to southern suburbs and serves as a key commuter corridor for daily traffic between residential and commercial zones. The unipole's positioning near RK Gym and facing Boriyakhurd ensures consistent visibility to both vehicular and pedestrian audiences throughout the day.

Location Highlights

Old Dhamtari Road is one of Raipur's important connecting roads, linking densely populated residential neighborhoods with commercial establishments, educational institutions, and healthcare facilities. The area surrounding the unipole features a mix of residential colonies, local shops, fitness centers, and service outlets. Boriyakhurd is a developing locality with increasing residential density, while the proximity to RK Gym indicates a health-conscious and aspirational demographic. The road experiences steady traffic from local commuters, office-goers, students, and shoppers throughout the day.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 20,000–40,000 vehicles/day, including two-wheelers, cars, auto-rickshaws, and commercial vehicles. Traffic typically consists of regular commuters traveling between Raipur's central areas and southern residential zones.

Estimated Daily Footfall: The surrounding locality may experience 3,000–8,000 pedestrians/day, including gym-goers, local shoppers, residents, and students from nearby institutions.

Peak Activity Periods: Traffic and footfall are likely highest during 7:30 AM–9:30 AM, 12:30 PM–2:00 PM, and 6:00 PM–8:30 PM, aligning with morning commutes, lunch hours, and evening return traffic.

Primary Audience: Middle-income residents, working professionals, fitness enthusiasts, local shoppers, students, and families.

Advertising Potential: The unipole's location on a well-traveled arterial road facing a developing residential area offers strong exposure to a consistent daily audience. Front lighting ensures visibility during evening and night hours, extending campaign effectiveness.

Please note: Traffic, footfall, and reach figures are approximate estimates for the surrounding locality and are not measured statistics of the unipole.

Unipole Specifications

• Dimensions: 18 ft (Width) × 18 ft (Height)
• Total Display Area: 324 sq. ft.
• Monthly Price: ₹150,000
• Lighting: Front Lit (ensures visibility after dark)
• Property Type: Unipole
• Visibility: High visibility to vehicular traffic traveling along Old Dhamtari Road and facing Boriyakhurd
• Suitable Advertisement Size: Full 18 ft × 18 ft creative recommended

Best Suited For

• Real estate developers (residential projects)
• Healthcare and fitness services
• FMCG and consumer durables
• Banking and financial services
• Educational institutions and coaching centers
• Retail and e-commerce brands
• Automotive showrooms and service centers
• Local service providers

Why Choose This Unipole?

• Positioned on Old Dhamtari Road, a major connecting route in Raipur
• Front-lit for round-the-clock brand visibility
• Facing Boriyakhurd, capturing traffic from a growing residential locality
• Located near RK Gym, attracting health-conscious and aspirational audiences
• Ideal for brands targeting middle-income families and working professionals
• Consistent daily commuter traffic ensures repeated brand exposure

Campaign Suggestions

• Launch residential real estate projects targeting homebuyers in southern Raipur
• Promote fitness centers, health supplements, and wellness services near gym-going audiences
• Advertise FMCG products, consumer durables, and household brands to local families
• Highlight banking offers, loans, and insurance schemes for middle-income households
• Run back-to-school campaigns for coaching institutes and educational services

Important Note

The traffic, footfall, and weekly unique reach figures provided are approximate estimates based on the characteristics of the surrounding locality. These are not direct measurements of the unipole's actual performance. Reliable public measurements are unavailable. Actual campaign performance may vary based on creative quality, timing, and market conditions.