Overview

This non-lit wallwrap hoarding is located along the Sambalpur–Deogarh Road near Bhojpur in Sambalpur district, Odisha. Positioned on a state highway connecting two important towns, this location serves commuters, local residents, and commercial traffic moving between Sambalpur city and the Deogarh region. The site offers visibility to a mixed audience of daily commuters, small business owners, and families traveling for work, education, or shopping.

Location Highlights

Bhojpur lies along the SH-24 (Sambalpur–Deogarh Road), a moderately busy state highway connecting Sambalpur, a significant commercial and administrative center, with Deogarh and smaller towns in the region. The locality is semi-urban with a mix of residential settlements, small retail shops, agricultural markets, and roadside services. Approximate estimates suggest the area experiences steady traffic from local commuters, goods vehicles, and inter-district travelers. The hoarding is likely positioned near small commercial clusters or residential neighborhoods, making it suitable for brands targeting rural-urban audiences and frequent travelers.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 12,000–28,000 vehicles/day, including two-wheelers, cars, auto-rickshaws, commercial vehicles, and occasional heavy goods transport.

Estimated Daily Footfall: The surrounding locality may experience 1,500–4,500 pedestrians/day, primarily consisting of local residents, shoppers, students, and workers traveling to nearby commercial areas or bus stops.

Peak Activity Periods: Traffic is likely highest during 7:00 AM–9:30 AM and 5:00 PM–7:30 PM on weekdays, with moderate activity throughout the day. Weekend traffic may increase slightly due to market days and family travel.

Primary Audience: Daily commuters, small business owners, local families, agricultural traders, students, and inter-district travelers.

Advertising Potential: This location is well-suited for brands targeting rural-urban audiences along state highways. The consistent commuter traffic and local commercial activity provide good visibility for regional campaigns, repeat messaging, and products with mass appeal.

Important Note: Traffic and footfall figures are approximate estimates for the surrounding locality and are not measured statistics of the hoarding.

Hoarding Specifications

• Dimensions: 25 ft (W) × 10 ft (H)
• Total Display Area: 250 sq. ft.
• Monthly Price: ₹3,750
• Property Type: Hoarding (Wallwrap)
• Lighting: Non-Lit
• Visibility: Good during daylight hours; suitable for bold, high-contrast designs
• Suitable Advertisement Size: Full 25×10 ft coverage recommended for maximum impact

Best Suited For

• FMCG brands (biscuits, snacks, beverages, personal care)
• Mobile networks and telecom services
• Regional banks and microfinance institutions
• Agricultural products and seeds
• Local retail stores and supermarkets
• Educational institutions and coaching centers
• Healthcare services and clinics
• Construction materials and hardware stores

Why Choose This Hoarding?

• Affordable pricing makes it ideal for small and medium businesses looking for cost-effective outdoor advertising
• Strategic state highway location ensures visibility to consistent inter-district traffic
• Mixed audience profile allows brands to reach both urban commuters and rural-urban consumers
• Large display area (250 sq. ft.) provides ample space for clear messaging and brand recall
• Repeat exposure from daily commuters strengthens brand recognition over time

Campaign Suggestions

• Launch regional campaigns for FMCG products targeting mass-market consumers
• Promote mobile network offers, recharge plans, and rural connectivity services
• Advertise local retail stores, supermarkets, and seasonal sales events
• Highlight agricultural products, fertilizers, seeds, and farming equipment
• Announce educational admissions, coaching classes, and skill development programs

Important Note

All traffic, footfall, and reach figures are approximate estimates based on the surrounding locality's characteristics and are not direct measurements of this hoarding's performance. Reliable public measurements are unavailable.