
This 40 ft × 10 ft wallwrap hoarding is strategically positioned on SH 24 (Sambalpur-Bamra Colleague Road) in Bamra, a significant town in Sambalpur district, Odisha. The location offers exposure to vehicular traffic moving between Sambalpur and Bamra, two important commercial and administrative centers in western Odisha. The hoarding's placement on a state highway ensures consistent visibility among commuters, local residents, and travelers connecting to nearby industrial and mining areas.
Bamra is a town with historical significance and serves as a key junction on SH 24, which connects Sambalpur—a major commercial hub—with surrounding districts. The area is characterized by a mix of residential neighborhoods, local markets, and small commercial establishments. The locality experiences traffic from both local commuters and inter-district travelers. Proximity to educational institutions, government offices, and healthcare facilities in the broader Sambalpur region contributes to steady daily movement. The road serves as an important link for transportation of goods and passengers, particularly supporting the region's agricultural and small-scale industrial activities.
Estimated Daily Vehicle Traffic: Approximate estimates suggest 8,000–18,000 vehicles/day on this section of SH 24. Traffic primarily consists of two-wheelers, private cars, commercial vehicles, and buses connecting Sambalpur with Bamra and beyond.
Estimated Daily Footfall: The immediate vicinity may experience 1,500–4,000 pedestrians/day, including local residents, shoppers, students, and workers commuting to nearby establishments.
Peak Activity Periods: Traffic volume is typically higher during 7:30 AM–9:30 AM (morning commute and school hours) and 5:00 PM–7:30 PM (evening return travel and market activity).
Primary Audience: Local residents, daily commuters between Sambalpur and Bamra, small business owners, students, agricultural traders, and travelers heading to industrial zones in the region.
Advertising Potential: The hoarding provides consistent exposure to a diverse audience traveling along this state highway corridor. Its position captures attention from those familiar with the route as well as first-time visitors, making it suitable for regional brands seeking sustained visibility.
The traffic, footfall, and reach figures provided are approximate estimates for the surrounding locality based on the area's road hierarchy and commercial profile. These are not measured statistics of the hoarding itself. Reliable public measurements of actual viewer impressions are unavailable. Advertisers should consider these estimates as indicative for campaign planning purposes.