
This wallwrap hoarding is located on Rajpur Road in Brajrajnagar, near Gandhi Chowk in the Baghrachaka area of Jharsuguda district, Odisha. The placement on a collector road connecting residential and commercial zones offers consistent local visibility. With dimensions of 20 ft × 10 ft, this non-lit hoarding is suitable for brands targeting the semi-urban population of this coal-mining and industrial region at an economical monthly rate of ₹3,000.
Brajrajnagar is a prominent town in Jharsuguda district known for its coal mining activity and proximity to industrial establishments. Rajpur Road serves as a key local connector between residential neighborhoods and commercial clusters near Gandhi Chowk. The area experiences moderate vehicular and pedestrian movement, primarily consisting of local commuters, industrial workers, shoppers, and residents. The surrounding locality includes small businesses, retail outlets, residential colonies, and service establishments catering to the working-class population.
Approximate estimates suggest the following for this locality:
Estimated Daily Vehicle Traffic: 8,000–18,000 vehicles/day
Estimated Daily Footfall: 2,000–6,000 pedestrians/day
Peak Activity Periods: 7:00 AM–10:00 AM (morning commute and market hours), 5:00 PM–8:00 PM (evening return traffic and shopping)
Primary Audience: Local residents, industrial workers, shopkeepers, daily commuters, students, and small business owners
Advertising Potential: The locality's semi-urban profile and consistent daily movement make this hoarding effective for local brands, retail stores, and service providers targeting the regional audience. Reliable public measurements for traffic and footfall are unavailable; these are locality-level estimates.
The estimated daily vehicle traffic (8,000–18,000), daily footfall (2,000–6,000), and weekly unique reach figure (28,500) are approximate estimates for the surrounding Brajrajnagar locality. These are not measured statistics specific to this hoarding. Actual exposure may vary based on commuter patterns, seasonal activity, and local events.