Overview

This non-lit wallwrap hoarding is positioned along the Vedvyas Kuarmunda NH Road in Rourkela, Sundargarh district, Odisha. The hoarding's location on a national highway route connecting Rourkela to Kuarmunda places it along a strategically important corridor serving both local and inter-district traffic. With dimensions of 12 ft × 30 ft, this vertical format hoarding offers visibility to commuters, commercial vehicles, and residents traveling through this developing industrial region.

Location Highlights

Rourkela is one of Odisha's largest industrial cities, known for the Rourkela Steel Plant and associated manufacturing sectors. The Vedvyas area serves as a connecting point between the main city and peripheral localities. The NH Road corridor experiences consistent traffic from industrial workers, commercial transporters, and residents. Approximate estimates suggest the surrounding locality includes a mix of residential neighborhoods, small commercial establishments, and transit traffic heading toward Kuarmunda and beyond. The area's industrial character ensures regular weekday movement, while weekend traffic comprises local commuters and families.

Traffic & Footfall Insights

Based on the area's profile as a national highway connector in an industrial city, approximate estimates suggest:

• Estimated Daily Vehicle Traffic: 28,000–55,000 vehicles/day (including two-wheelers, cars, commercial vehicles, and heavy transport)
• Estimated Daily Footfall: 1,500–4,500 pedestrians/day (local residents, shop visitors, and transit commuters)
• Peak Activity Periods: 7:00 AM–9:30 AM (morning commute), 5:00 PM–7:30 PM (evening return traffic), and 12:00 PM–2:00 PM (midday movement)
• Primary Audience: Industrial workers, daily commuters, transport operators, middle-income families, and local business owners
• Advertising Potential: Suitable for brands targeting working professionals, industrial sector employees, and households in Rourkela's expanding residential zones

These figures are locality-based estimates. Reliable public measurements for this specific hoarding are unavailable.

Hoarding Specifications

• Dimensions: 12 ft (W) × 30 ft (H)
• Monthly Price: ₹5,400
• Property Type: Wallwrap Hoarding
• Lighting: Non-Lit (daylight visibility only)
• Visibility: Clear vertical format, suitable for highway-facing placements
• Suitable Advertisement Size: Full-coverage vertical creative (12 ft × 30 ft)

Best Suited For

• Consumer durables (home appliances, electronics)
• Automotive services (service centers, spare parts)
• FMCG products (daily essentials, packaged goods)
• Educational institutions (vocational training, ITIs)
• Local retail chains and grocery outlets
• Telecom and mobile services
• Real estate developers targeting industrial city buyers

Why Choose This Hoarding?

• Located on a national highway route with consistent daily traffic
• Affordable monthly pricing at ₹5,400, suitable for extended campaigns
• Vertical 12 ft × 30 ft format offers strong visual presence
• Serves industrial workforce and residential audience simultaneously
• Positioned in Rourkela, a key economic hub in western Odisha
• Suitable for brands seeking steady exposure in industrial-commercial corridors

Campaign Suggestions

• Launch campaigns for consumer appliances targeting working families
• Promote vocational training centers and skill development institutes
• Advertise automotive workshops and spare parts suppliers serving commercial vehicles
• Build brand awareness for FMCG and daily essentials with repeated exposure
• Highlight real estate projects in Rourkela's growing residential areas

Important Note

Traffic, footfall, and weekly unique reach figures provided are approximate estimates for the surrounding locality, derived from geographical and urban planning analysis. These are not measured statistics specific to this hoarding. Actual performance may vary based on campaign design, placement conditions, and seasonal factors.