Overview

This 25 ft × 10 ft non-lit hoarding is strategically positioned on Khordha Nayagarh Road near Lokanathpur in Khordha district, Odisha. The hoarding serves as a prominent advertising asset along a regional connector road linking Khordha town with Nayagarh, offering visibility to mixed vehicular traffic comprising commuters, commercial vehicles, and local residents.

Location Highlights

Lokanathpur lies on the Khordha-Nayagarh Road, a key route connecting the district headquarters of Khordha with interior regions of Odisha. The surrounding locality is characterized by semi-urban development with a mix of residential clusters, small commercial establishments, and agricultural land. The area experiences steady traffic from daily commuters traveling between Khordha and Nayagarh, as well as vehicles accessing nearby villages and towns.

Khordha district is centrally located in Odisha, approximately 25–30 km from Bhubaneswar, the state capital, and serves as a transit corridor for travelers heading toward western and southern parts of the state. The locality benefits from proximity to Khordha town, which hosts government offices, educational institutions, and regional markets, generating consistent commuter movement along this route.

Traffic & Footfall Insights

Approximate estimates suggest the following characteristics for this locality:

• Estimated Daily Vehicle Traffic: 12,000–22,000 vehicles/day — typical for a regional connector road in semi-urban Odisha.
• Estimated Daily Footfall: 1,500–4,000 pedestrians/day — moderate pedestrian activity from nearby residential areas and local shops.
• Peak Activity Periods: 7:00 AM–9:30 AM and 5:00 PM–7:30 PM during weekday commutes; steady flow throughout the day on weekends.
• Primary Audience: Local commuters, small business owners, agricultural workers, families traveling between towns, and regional commercial traffic.
• Advertising Potential: Suitable for regional brands, local services, agricultural products, FMCG, mobile networks, and educational institutions targeting tier-2 and tier-3 audiences.

These figures are locality estimates based on the road hierarchy and regional characteristics. Reliable public measurements are unavailable.

Hoarding Specifications

• Dimensions: 25 ft (Width) × 10 ft (Height)
• Total Display Area: 250 sq. ft.
• Monthly Price: ₹3,750
• Property Type: Hoarding
• Lighting: Non-Lit (visibility during daylight hours)
• Visibility: Clear sightlines along Khordha Nayagarh Road; suitable for regional advertising campaigns
• Suitable Advertisement Size: Medium-format creatives with bold visuals and legible text optimized for moving traffic

Best Suited For

• FMCG Brands targeting semi-urban and rural consumers
• Agricultural Products & Services (seeds, fertilizers, equipment)
• Mobile Networks & Telecom Operators
• Educational Institutions offering skill development and vocational training
• Regional Banking & Financial Services
• Local Retail & Commercial Services
• Healthcare Clinics & Diagnostic Centers

Why Choose This Hoarding?

• Affordability: Priced at ₹3,750/month, offering cost-effective regional exposure.
• Strategic Regional Connectivity: Located on a route connecting Khordha with interior districts, ensuring visibility to diverse audiences.
• Consistent Commuter Traffic: Benefits from regular weekday and weekend traffic between towns and villages.
• Emerging Semi-Urban Market: Reaches growing consumer segments in tier-2/tier-3 localities with increasing purchasing power.

Campaign Suggestions

• FMCG Product Launches: Promote new offerings to semi-urban households with high-visibility regional campaigns.
• Agricultural Branding: Advertise farming inputs, equipment, or government schemes targeting rural and semi-urban farmers.
• Telecom & Mobile Offers: Highlight data plans, recharge offers, and network coverage to local commuters.
• Educational Enrollment Drives: Promote vocational training, competitive exam coaching, or diploma programs.
• Local Business Promotion: Advertise retail stores, service centers, clinics, or regional franchises.

Important Note

Traffic, footfall, and weekly unique reach figures provided are approximate estimates for the surrounding locality based on road hierarchy, commercial density, and regional characteristics. These are not measured statistics specific to this hoarding.