Overview

This non-lit hoarding is strategically positioned in Old Town, Bhubaneswar, facing the renowned Lingaraj Mandir on the right view from Ravi Talkies. The location places it within one of Odisha's most culturally significant and historically rich areas, surrounded by ancient temples, traditional markets, and dense residential neighborhoods. Old Town is the spiritual and cultural heart of Bhubaneswar, attracting a steady flow of devotees, tourists, and local residents throughout the year.

Location Highlights

Old Town Bhubaneswar is characterized by narrow lanes, dense habitation, and a unique blend of religious tourism and daily commercial activity. The proximity to Lingaraj Mandir — one of India's most revered Shiva temples — ensures consistent footfall from pilgrims and tourists. The area also features traditional markets, dharamshalas, small shops, and local eateries. The Ravi Talkies location serves as a recognizable landmark, enhancing the hoarding's visibility among both residents and visitors navigating the Old Town precinct.

Traffic & Footfall Insights

Approximate estimates suggest the surrounding locality experiences moderate to high daily activity:

• Estimated Daily Vehicle Traffic: 8,000–18,000 vehicles/day — primarily two-wheelers, three-wheelers, and smaller vehicles suitable for the narrow Old Town roads.
• Estimated Daily Footfall: 12,000–35,000 pedestrians/day — including temple devotees, pilgrims, local shoppers, and tourists exploring the heritage precinct.
• Peak Activity Periods: 6:00 AM–10:00 AM and 5:00 PM–9:00 PM, coinciding with temple darshan timings and evening market hours. Religious festivals and special occasions can significantly increase footfall.
• Primary Audience: Temple devotees, pilgrims from across Odisha and neighboring states, heritage tourists, local residents, and shopkeepers.
• Advertising Potential: Excellent for brands targeting culturally rooted audiences, religious products, traditional goods, FMCG, local services, and regional businesses.

Please note: Traffic and footfall figures are approximate estimates for the surrounding locality. Reliable public measurements for this specific hoarding are unavailable.

Hoarding Specifications

• Dimensions: 25 ft (width) × 20 ft (height)
• Total Display Area: 500 sq. ft.
• Monthly Price: ₹100,000
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: High visibility for pedestrians and slow-moving traffic navigating Old Town roads
• Suitable Advertisement Size: Full 25×20 ft creative recommended for maximum impact

Best Suited For

• Religious products and services
• FMCG and daily essentials
• Traditional apparel and jewelry
• Healthcare and wellness brands
• Banking and financial services
• Educational institutions
• Regional retail brands
• Cultural events and festivals

Why Choose This Hoarding?

• Positioned in the culturally significant Old Town precinct near Lingaraj Mandir, ensuring consistent visibility among devotees and pilgrims.
• High pedestrian movement throughout the day, especially during religious occasions and festivals.
• Appeals to a diverse audience mix: local residents, regional visitors, and heritage tourists.
• Cost-effective non-lit hoarding suitable for sustained long-term campaigns targeting traditional and culturally engaged consumers.
• Strategic location enhances brand recall among audiences visiting one of Bhubaneswar's most iconic spiritual landmarks.

Campaign Suggestions

• Launch campaigns for religious offerings, prayer items, or devotional products aligned with temple visits.
• Promote traditional apparel, jewelry, and handicrafts popular among pilgrims and tourists.
• Advertise FMCG products targeting daily shoppers in Old Town markets.
• Highlight healthcare services, clinics, or wellness products for the local community.
• Promote regional retail brands and local businesses seeking visibility among a culturally rooted audience.

Important Note

Estimated traffic, footfall, and weekly unique reach figures are approximate estimates based on the surrounding Old Town locality's characteristics and cultural significance. These are not measured statistics specific to this hoarding. Actual exposure may vary depending on campaign execution, seasonal factors, and religious calendar events.