Overview

This 25 ft × 20 ft non-lit hoarding is located in the Old Town area of Bhubaneswar, positioned near Ravi Talkies and facing Sai Mandir with a left-side view. Old Town is one of Bhubaneswar's most culturally significant and densely populated neighbourhoods, known for its ancient temples, traditional markets, narrow lanes, and vibrant street life. This location offers exposure to a high-density residential and commercial catchment area with consistent local traffic throughout the day.

Location Highlights

The hoarding is situated in the heart of Old Town, a locality characterised by a mix of small-scale retail, local businesses, temples, schools, and residential clusters. The area is well-known for its religious landmarks, including the Lingaraj Temple, and attracts both residents and pilgrims. The proximity to Ravi Talkies suggests moderate footfall from cinema-goers and shoppers, while the Sai Mandir reference places it along a route frequented by devotees. The locality experiences consistent vehicular and pedestrian movement, particularly during mornings, evenings, and weekends.

Traffic & Footfall Insights

Approximate estimates suggest the following for this locality:

• Estimated Daily Vehicle Traffic: 15,000–30,000 vehicles/day — primarily two-wheelers, autos, and local passenger vehicles navigating Old Town's inner roads

• Estimated Daily Footfall: 8,000–18,000 pedestrians/day — driven by local shoppers, temple visitors, students, and residents

• Peak Activity Periods: 7:00 AM–10:00 AM (morning commute and temple visits), 5:00 PM–9:00 PM (evening shopping and leisure)

• Primary Audience: Local residents, small business owners, temple-goers, students, daily commuters, and middle-income households

• Advertising Potential: Moderate reach with strong repeat visibility among local audiences; well-suited for brands targeting traditional, community-oriented consumers

Please note: These are locality-based estimates and not measured statistics of the hoarding.

Hoarding Specifications

• Dimensions: 25 ft (Width) × 20 ft (Height)

• Total Display Area: 500 sq. ft.

• Monthly Price: ₹100,000

• Property Type: Hoarding

• Lighting: Non-Lit

• Visibility: Left view from the direction of Sai Mandir, visible to traffic and pedestrians moving through the Old Town area

• Suitable Advertisement Size: Full coverage recommended for maximum impact

Best Suited For

• Local retail and FMCG brands
• Regional consumer services
• Mobile and electronics brands
• Educational institutions and coaching centres
• Healthcare and wellness services
• Real estate developers (affordable housing)
• Local events and cultural promotions

Why Choose This Hoarding?

• High-density residential catchment with consistent daily exposure to local commuters and families
• Cultural and religious footfall from nearby temples, including Sai Mandir and the broader Old Town temple circuit
• Repeat visibility among a stable, community-oriented audience with strong brand recall potential
• Affordable monthly rental suitable for regional and local brands seeking sustained visibility
• Strategic placement in a historically significant neighbourhood with deep community ties

Campaign Suggestions

• Promote local retail offers, grocery discounts, or festival-specific deals targeting daily shoppers
• Advertise mobile recharge services, financial products, or insurance schemes for middle-income households
• Launch awareness campaigns for educational institutions or coaching classes during admission seasons
• Highlight real estate projects within Bhubaneswar offering affordable or mid-segment housing
• Promote healthcare services, diagnostic centres, or pharmacies with easy local access

Important Note

The traffic, footfall, and weekly unique reach figures provided are approximate estimates based on the surrounding locality's profile and are not direct measurements of this hoarding. Actual visibility and audience engagement may vary depending on seasonal factors, local events, and specific site conditions.