Overview

This 30 ft × 30 ft hoarding is located at Ashighar More in Siliguri, a strategic junction in one of North Bengal's most important commercial and transit hubs. Siliguri serves as the gateway to the North-Eastern states and the Himalayan region, making it a vital corridor for inter-state commerce, tourism, and daily commuter traffic. Ashighar More is positioned along a busy arterial route that connects residential neighborhoods with commercial districts, educational institutions, and transport terminals. This hoarding offers advertisers consistent exposure to a diverse audience comprising local residents, business travelers, tourists heading to Darjeeling and Sikkim, and commercial vehicle operators.

Location Highlights

Ashighar More is a prominent junction in Siliguri, a city known for its strategic importance in West Bengal's northern corridor. The locality experiences steady traffic flow throughout the day due to its proximity to key residential areas, schools, colleges, markets, and connectivity routes leading toward the Siliguri Corridor (Chicken's Neck). The area features a mix of retail shops, medical facilities, small businesses, and eateries, contributing to both vehicular and pedestrian movement. Siliguri's role as a transit city for tourists and traders heading to the hills and neighboring states ensures a constant influx of non-local audiences, enhancing the advertising reach beyond the immediate locality.

Traffic & Footfall Insights

Approximate estimates suggest that this locality experiences steady traffic and pedestrian activity due to its commercial and residential density.

• Estimated Daily Vehicle Traffic: 28,000–48,000 vehicles/day, including private cars, auto-rickshaws, commercial vehicles, and tourist buses.
• Estimated Daily Footfall: 4,000–10,000 pedestrians/day, primarily shoppers, students, office-goers, and residents.
• Peak Activity Periods: 8:00 AM–10:00 AM (morning commute, school and office hours) and 5:00 PM–8:00 PM (evening return traffic, shopping hours).
• Primary Audience: Middle-income families, local business owners, students, tourists, and interstate travelers.
• Advertising Potential: Strong for regional and national brands targeting a mixed urban-rural audience with purchasing power and mobility.

Please note: Traffic and footfall figures are locality-based estimates and not measured statistics of this specific hoarding.

Hoarding Specifications

• Dimensions: 30 ft (Width) × 30 ft (Height)
• Total Display Area: 900 sq. ft.
• Monthly Rental Price: ₹62,000
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: High during daytime hours; recommend backlit or front-lit creative for evening impact
• Suitable Advertisement Size: Large-format designs with bold typography and high-contrast visuals

Best Suited For

• FMCG and consumer goods brands
• Real estate and housing projects
• Educational institutions and coaching centers
• Healthcare and diagnostic centers
• Tourism and hospitality services (hotels, travel agencies)
• Automobile dealerships and showrooms
• Retail and e-commerce platforms
• Regional banking and insurance services

Why Choose This Hoarding?

• Located at a key junction in Siliguri, ensuring consistent exposure to daily commuters and transit traffic.
• Appeals to both local residents and tourists traveling to Darjeeling, Sikkim, and North-Eastern states.
• Cost-effective option for regional brands aiming to build strong visibility in North Bengal.
• Large display area allows impactful creative execution and brand storytelling.
• Proximity to commercial establishments and residential zones ensures diverse audience engagement.
• Ideal for sustained campaigns targeting middle-income households and small business owners.

Campaign Suggestions

• Launch regional product offerings with localized messaging in Bengali and Hindi.
• Promote seasonal tourism packages targeting travelers heading to hill stations.
• Advertise educational courses and skill development programs for students and young professionals.
• Highlight real estate projects in Siliguri and surrounding areas with strong calls-to-action.
• Feature healthcare services, wellness centers, and diagnostic facilities with trust-building visuals.

Important Note

The traffic, footfall, and reach estimates provided are approximate figures based on the surrounding locality's profile and are not based on direct measurements of this hoarding. Advertisers are encouraged to conduct independent assessments for campaign planning.