
This 15 ft × 20 ft non-lit hoarding is located at Dadabhai More in Siliguri, a prominent commercial and residential junction in the city. Dadabhai More serves as a key intersection connecting multiple arterial roads, making it a strategic location for outdoor advertising. The hoarding offers visibility to both vehicular traffic and pedestrians moving through one of Siliguri's bustling urban nodes.
Dadabhai More is situated in a well-developed part of Siliguri, a major commercial hub in North Bengal and the gateway to the northeastern states. The area is characterized by:
Siliguri's strategic position near the Chicken's Neck corridor and its role as a transit point to Darjeeling, Kalimpong, and neighboring countries contribute to consistent traffic flow through central junctions like Dadabhai More.
Estimated Daily Vehicle Traffic: Approximate estimates suggest 25,000–50,000 vehicles/day pass through Dadabhai More, including two-wheelers, cars, auto-rickshaws, and commercial vehicles.
Estimated Daily Footfall: The surrounding locality may experience 8,000–18,000 pedestrians/day, including shoppers, office-goers, students, and residents.
Peak Activity Periods: Traffic and pedestrian movement are highest during 8:00 AM–10:00 AM, 1:00 PM–3:00 PM, and 5:00 PM–8:00 PM on weekdays, with sustained activity on weekends.
Primary Audience: Middle-income families, working professionals, students, shoppers, and daily commuters form the core audience.
Advertising Potential: The hoarding's placement at a busy junction ensures repeated exposure to local audiences, making it effective for brand recall and promotional campaigns targeting Siliguri's urban population.
The traffic, footfall, and reach figures provided are approximate estimates based on the surrounding locality's profile and typical characteristics of similar junctions in Siliguri. These are not measured statistics specific to this hoarding. Reliable public measurements for this exact site are unavailable. Advertisers are encouraged to conduct independent assessments if precise data is required.