
This 30 ft × 30 ft front-lit hoarding is located in the Jalpaiguri More area of Siliguri, West Bengal. Siliguri serves as the gateway to North East India and is a major commercial and transit hub connecting multiple states and international borders. Jalpaiguri More is a busy arterial intersection linking Siliguri to Jalpaiguri district and beyond, making it a strategic location for brand visibility among local commuters, inter-state travelers, and commercial traffic.
Jalpaiguri More is positioned along a key arterial route that experiences steady traffic flow throughout the day. The locality is characterized by mixed commercial and residential development, with markets, small businesses, educational institutions, and transit points nearby. The area serves as an important connector for vehicles traveling between Siliguri's urban core and outlying districts. The hoarding benefits from its placement on a major road with good visibility for both local and through traffic.
Estimated Daily Vehicle Traffic: Approximate estimates suggest 35,000–65,000 vehicles/day, including private cars, two-wheelers, auto-rickshaws, commercial vehicles, and inter-district buses. This route handles considerable daily movement due to Siliguri's role as a regional transport hub.
Estimated Daily Footfall: The surrounding locality may experience 8,000–18,000 pedestrians/day, including shoppers, students, office-goers, and local residents.
Peak Activity Periods: Traffic concentration is typically highest during 7:30 AM–10:00 AM and 5:00 PM–8:00 PM on weekdays, with sustained activity during mid-mornings and early evenings.
Primary Audience: Local commuters, inter-district travelers, small business owners, middle-income households, students, and commercial vehicle operators.
Advertising Potential: The hoarding's placement on a busy arterial intersection and its front lighting ensure consistent visibility during both day and night. It is well-suited for brands targeting Siliguri's commercial corridors and transit audiences.
Traffic, footfall, and weekly unique reach figures provided above are approximate estimates for the surrounding locality based on geographical and urban characteristics. These are not measured statistics specific to this hoarding. Reliable public measurements for individual outdoor advertising sites are unavailable. Advertisers are encouraged to conduct independent assessments based on campaign objectives.