Overview

This non-lit hoarding is strategically positioned in Khanapara, one of Guwahati's rapidly developing commercial and residential hubs. Located near Greenwood Resort and facing towards the city center, this hoarding captures traffic moving through a locality known for its mix of residential complexes, commercial establishments, educational institutions, and proximity to key transit corridors. Khanapara serves as an important connector between Guwahati's central areas and the southern expansion zones, making it a valuable location for sustained brand visibility.

Location Highlights

Khanapara is situated along National Highway 37 (now part of NH 27), which connects Guwahati to eastern Assam and neighboring states. The locality experiences consistent vehicular movement throughout the day, particularly from commuters traveling between residential neighborhoods and commercial districts. The area is characterized by educational institutions, healthcare facilities, commercial shops, and growing residential developments. Being near Greenwood Resort adds a hospitality dimension to the locality's profile, attracting visitors and business travelers. The hoarding's city-facing orientation ensures visibility to traffic heading towards Guwahati's core commercial zones including Fancy Bazaar, Paltan Bazaar, and GS Road.

Traffic & Footfall Insights

Approximate estimates suggest the following for this locality:

• Estimated Daily Vehicle Traffic: 35,000–65,000 vehicles/day
• Estimated Daily Footfall: 3,000–8,000 pedestrians/day
• Peak Activity Periods: 8:00 AM–10:00 AM (morning commute), 5:00 PM–8:00 PM (evening return traffic)
• Primary Audience: Daily commuters, local residents, business travelers, students, and families
• Advertising Potential: High visibility during extended dwell times due to traffic flow patterns typical of highway-adjacent localities

Please note: These are locality-based estimates derived from the area's commercial profile and road hierarchy. Reliable public measurements for this specific hoarding are unavailable.

Hoarding Specifications

• Dimensions: 40 ft (Width) × 20 ft (Height)
• Total Display Area: 800 sq. ft.
• Monthly Rental Price: ₹71,000
• Property Type: Hoarding
• Lighting: Non-Lit (suitable for daylight visibility campaigns)
• Visibility: City-facing orientation capturing inbound traffic
• Suitable Advertisement Size: Full 40×20 ft creative recommended for maximum impact

Best Suited For

• Real estate developers targeting homebuyers and investors
• Educational institutions and coaching centers
• Healthcare services and hospitals
• Hospitality brands, hotels, and resorts
• Retail chains and consumer durables
• Banking and financial services
• Automotive brands and dealerships

Why Choose This Hoarding?

• Located along a critical highway corridor connecting multiple neighborhoods
• City-facing placement ensures visibility to high-value inbound traffic
• Proximity to educational, healthcare, and hospitality establishments
• Large 800 sq. ft. canvas allows for bold, clear messaging
• Competitive monthly pricing for a highway-adjacent location
• Serves both local residents and inter-city travelers

Campaign Suggestions

• Launch campaigns for residential projects in Guwahati's expansion zones
• Promote educational programs during admission seasons
• Advertise healthcare services and specialty clinics
• Build awareness for hospitality and tourism offerings in Assam
• Drive retail footfall for consumer brands targeting middle-income families

Important Note

The traffic, footfall, and reach figures provided are approximate estimates based on the surrounding locality's characteristics, road type, and commercial density. These are not measured statistics specific to this hoarding. Actual visibility and audience reach may vary based on seasonal factors, time of day, and specific campaign execution.