
This 40 ft × 20 ft hoarding is strategically located in Khanapara, Guwahati, near Greenwood Resort and facing the city. Khanapara is a prominent commercial and residential hub in southern Guwahati, known for its mix of business establishments, educational institutions, and steady vehicular movement along key roads connecting the city center to NH-37 and beyond. The hoarding offers visibility to commuters traveling toward the main city areas, making it a practical choice for brands targeting a diverse local and transit audience.
Khanapara is well-connected and lies on important arterial routes serving both local residents and inter-city travelers. The area features a blend of residential colonies, commercial outlets, small businesses, and proximity to educational institutions. Approximate estimates suggest the locality experiences moderate to high daily traffic due to its role as a connector between Guwahati's core and outer districts. The area is also known for entertainment and hospitality establishments, drawing visitors throughout the week. Reliable public measurements for vehicle traffic are unavailable, but the road's commercial profile indicates consistent movement during business hours.
Estimated Daily Vehicle Traffic: Based on the locality's commercial and residential profile, approximate estimates suggest 28,000–55,000 vehicles/day pass through this stretch.
Estimated Daily Footfall: Pedestrian movement is moderate, with an estimated range of 2,500–7,000 pedestrians/day, primarily consisting of local residents, shoppers, and visitors to nearby commercial establishments.
Peak Activity Periods: Traffic is typically highest during 8:00 AM–10:00 AM and 5:00 PM–8:00 PM, aligning with office commutes and evening shopping hours.
Primary Audience: Daily commuters, local residents, business travelers, and visitors to hospitality and commercial establishments in the area.
Advertising Potential: The hoarding's city-facing orientation allows visibility to vehicles and pedestrians moving toward Guwahati's central areas, offering consistent exposure throughout the day.
The traffic, footfall, and weekly unique reach figures provided are approximate estimates based on the surrounding locality's characteristics and are not measured statistics specific to this hoarding. Actual exposure may vary depending on campaign duration, creative execution, and seasonal factors.