Overview

This non-lit unipole is strategically positioned on GS Road (Guwahati-Shillong Road) near Dona Planet in Guwahati, Assam. GS Road is one of the city's most prominent commercial corridors, connecting the city center to the eastern parts of Guwahati and serving as a vital link toward Shillong. The hoarding sits in a high-density commercial zone with significant retail activity, educational institutions, and mixed residential developments, making it ideal for brands targeting middle to upper-middle-class consumers and daily commuters.

Location Highlights

GS Road is a major arterial road in Guwahati, passing through densely populated commercial and residential areas. The locality near Dona Planet experiences consistent traffic throughout the day due to nearby shopping complexes, restaurants, educational institutions, and office spaces. The area is well-connected to other parts of the city and attracts both local residents and visitors from neighboring regions. The surrounding commercial density ensures high footfall from shoppers, professionals, students, and families, making this location valuable for brand visibility.

Traffic & Footfall Insights

Based on the area's commercial profile and road hierarchy, approximate estimates suggest:

• Estimated Daily Vehicle Traffic: 35,000–65,000 vehicles/day
• Estimated Daily Footfall: 8,000–18,000 pedestrians/day
• Peak Activity Periods: 9:00 AM–11:00 AM and 5:00 PM–8:00 PM on weekdays; extended evening activity on weekends
• Primary Audience: Middle-income families, working professionals, college students, shoppers, and daily commuters
• Advertising Potential: High exposure to repeated local traffic and diverse consumer segments

Please note: These are locality-based estimates, not measured statistics specific to this hoarding.

Hoarding Specifications

• Dimensions: 20 ft (Width) × 10 ft (Height)
• Total Display Area: 200 sq. ft.
• Monthly Price: ₹90,000
• Property Type: Unipole
• Lighting: Non-Lit
• Visibility: Clear sightlines from both directions of GS Road
• Suitable Advertisement Size: Medium to large format creatives with bold visuals and minimal text

Best Suited For

• Retail brands and shopping destinations
• Real estate projects and housing developments
• Educational institutions and coaching centers
• BFSI (banking, insurance, mutual funds)
• Automotive showrooms and dealerships
• Consumer electronics and mobile retailers
• Food and beverage chains
• Healthcare services and diagnostic centers

Why Choose This Hoarding?

• Positioned on one of Guwahati's busiest and most developed commercial corridors
• High daily exposure to vehicular traffic and pedestrian movement
• Proximity to retail hubs, restaurants, and entertainment zones drives footfall
• Attracts a diverse, aspirational audience with purchasing power
• Excellent for building sustained brand recall through repeated daily exposure
• Strategic location for city-wide and regional campaigns targeting Northeast audiences

Campaign Suggestions

• Launch campaigns for new retail stores, malls, or shopping festivals
• Promote educational admissions, competitive exam coaching, or skill development programs
• Advertise housing projects, plots, or real estate investment opportunities in and around Guwahati
• Showcase automotive launches, festive offers, or exchange schemes
• Highlight banking products, insurance plans, or investment services targeting salaried professionals

Important Note

The traffic, footfall, and reach figures provided are approximate estimates for the surrounding locality based on geographical analysis. These are not measured statistics specific to this hoarding. Reliable public measurements are unavailable. Actual campaign performance may vary based on creative quality, placement timing, and market conditions.