Overview

This hoarding is strategically located on GS Road in the Khanapara locality of Guwahati, Assam, with a clear view facing the Shillong direction. GS Road (Guwahati-Shillong Road) is one of the busiest and most commercially significant corridors in Guwahati, serving as a primary route connecting the city to Meghalaya. The Khanapara area is known for its mixed commercial-residential character, proximity to educational institutions, and steady vehicular movement throughout the day. This location offers advertisers access to a diverse audience including daily commuters, interstate travelers, students, and local residents.

Location Highlights

GS Road is a major arterial road that connects Guwahati to Shillong, making it a critical transport corridor for both intra-city and interstate traffic. The Khanapara locality is positioned strategically along this route, approximately 8–10 km from the city center. The area features a mix of commercial establishments, residential neighborhoods, educational institutions, and small businesses. Based on the location's characteristics, the surrounding area likely experiences consistent traffic flow due to its position on a state highway. The direction facing Shillong captures outbound traffic from Guwahati as well as vehicles returning from Meghalaya, ensuring visibility from multiple commuter segments.

Traffic & Footfall Insights

Approximate estimates suggest the following characteristics for this locality:

• Estimated Daily Vehicle Traffic: 30,000–60,000 vehicles/day (includes cars, two-wheelers, commercial vehicles, and interstate buses)
• Estimated Daily Footfall: 3,000–8,000 pedestrians/day (shoppers, students, and local residents)
• Peak Activity Periods: 8:00 AM–10:00 AM (morning commute and school/college traffic), 5:00 PM–8:00 PM (evening return traffic and commercial activity)
• Primary Audience: Daily commuters, interstate travelers to/from Meghalaya, students, middle-income families, and business professionals
• Advertising Potential: The surrounding locality may experience steady visibility throughout the day with heightened activity during commute hours and weekends when interstate travel increases

Please note these are approximate estimates for the surrounding locality based on typical traffic patterns for major arterial roads in Guwahati. Reliable public measurements for this specific hoarding are unavailable.

Hoarding Specifications

• Dimensions: 40 ft (W) × 20 ft (H)
• Total Display Area: 800 sq ft
• Monthly Price: ₹71,000
• Property Type: Hoarding
• Lighting: Non-Lit (daytime visibility only)
• Visibility: Clear view facing Shillong-bound traffic on GS Road
• Suitable Advertisement Size: Full hoarding coverage recommended for maximum impact

Best Suited For

• Automobile brands and dealerships
• Educational institutions and coaching centers
• Real estate and housing projects
• FMCG and consumer durables
• Banking and financial services
• Healthcare and diagnostic centers
• Travel and hospitality services
• Retail brands targeting Northeast markets

Why Choose This Hoarding?

• Located on GS Road, a primary arterial connecting Guwahati to Shillong with consistent traffic throughout the day
• Captures both intra-city commuters and interstate travelers, offering diverse audience exposure
• Positioned in Khanapara, a locality with balanced commercial and residential presence
• Large display area of 800 sq ft ensures high visibility and strong brand recall
• Cost-effective monthly rate of ₹71,000 provides good value for a major road location
• Suitable for long-term brand building and awareness campaigns targeting Northeast audiences

Campaign Suggestions

• Automobile launches targeting Assam and Meghalaya markets with clear product imagery and contact details
• Educational institution admissions campaigns during peak enrollment seasons
• Real estate projects highlighting proximity to major transport corridors and city connectivity
• FMCG brand awareness campaigns with bold visuals and simple messaging for high recall
• Travel and tourism promotions for Northeast destinations during festive and holiday seasons

Important Note

The traffic, footfall, and reach figures provided are approximate estimates for the surrounding GS Road Khanapara locality based on typical patterns for major arterial roads in Guwahati. These are not measured statistics specific to this hoarding. Actual exposure may vary based on seasonal factors, road conditions, and local events.