
This 25 ft × 20 ft front-lit hoarding is located on B. Baruah Road in Ulubari, one of Guwahati's most prominent commercial and administrative localities. Positioned near the historic Guwahati Club, the hoarding enjoys exposure to a diverse mix of daily commuters, office-goers, students, shoppers, and residents. Ulubari serves as a key connector between the city's central business areas and residential neighborhoods, ensuring steady traffic throughout the day. The location's proximity to commercial establishments, educational institutions, and government offices makes it an ideal spot for brands seeking consistent visibility in Assam's capital city.
Ulubari is centrally located in Guwahati and is well-known for its blend of commercial activity, administrative offices, educational institutions, and residential zones. B. Baruah Road is a busy thoroughfare that experiences regular vehicular and pedestrian movement. The area is surrounded by banks, retail outlets, restaurants, coaching centers, and professional services. Approximate estimates suggest the locality is within convenient reach of Panbazar, Fancy Bazar, and other key commercial hubs. The presence of the Guwahati Club—a landmark social and recreational establishment—adds to the area's visibility and frequent visitor traffic. Schools, colleges, and healthcare facilities in the vicinity contribute to diverse footfall throughout the week.
Estimated Daily Vehicle Traffic: Approximate estimates suggest 20,000–40,000 vehicles/day along B. Baruah Road, including private cars, auto-rickshaws, two-wheelers, taxis, and commercial vehicles.
Estimated Daily Footfall: The surrounding locality may experience 8,000–18,000 pedestrians/day, including office employees, students, shoppers, and residents.
Peak Activity Periods: Typical traffic in this locality is likely to peak during 8:00 AM–10:00 AM and 5:00 PM–8:00 PM on weekdays, with moderate activity on weekends due to retail and dining establishments.
Primary Audience: Working professionals, students, families, business owners, government employees, and middle to upper-middle-class residents.
Advertising Potential: The hoarding's location on a busy commercial road near a well-known social landmark ensures repeated daily exposure to a broad and economically active audience.
The traffic, footfall, and weekly unique reach figures provided are approximate estimates based on the characteristics of the surrounding locality. Reliable public measurements are unavailable, and these numbers should be used as indicative guidelines rather than measured statistics of the hoarding itself.