Overview

This hoarding is strategically positioned at DAV Chowk in Purnia, Bihar. DAV Chowk is a prominent junction in the city, likely named after the nearby DAV School or institution. The location benefits from steady traffic flow as vehicles converge from multiple directions. This positioning makes it suitable for brands targeting local and regional audiences in Purnia's urban core.

Location Highlights

DAV Chowk serves as a key intersection in Purnia, a district headquarters town in northeastern Bihar. The locality experiences regular vehicular and pedestrian movement throughout the day, with nearby educational institutions, residential neighborhoods, and commercial establishments contributing to consistent visibility. The area's mixed land use—combining residential, commercial, and institutional zones—ensures diverse audience exposure. Purnia's role as a regional hub for trade and education enhances the location's advertising value.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 18,000–32,000 vehicles/day pass through this junction, including two-wheelers, auto-rickshaws, cars, and commercial vehicles.

Estimated Daily Footfall: The surrounding locality may experience 3,000–8,000 pedestrians/day, including students, local shoppers, and residents.

Peak Activity Periods: Traffic concentration is typically highest during 7:30 AM–9:30 AM (morning commute and school hours), 12:30 PM–2:00 PM (afternoon movement), and 5:00 PM–7:30 PM (evening return commute).

Primary Audience: School and college students, working professionals, local families, small business owners, and daily commuters within Purnia.

Advertising Potential: The hoarding's position at a busy chowk provides repeated exposure to the same commuter base, making it effective for building brand recall among Purnia's local population.

Note: Traffic and footfall figures are approximate estimates for the surrounding locality based on typical urban junction characteristics in tier-3 Bihar cities. These are not measured statistics specific to this hoarding.

Hoarding Specifications

• Dimensions: 35 ft (Width) × 25 ft (Height)
• Total Display Area: 875 square feet
• Monthly Rental Price: ₹56,875
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility only)
• Visibility: Clear sightlines from multiple approach roads at the junction
• Suitable Advertisement Size: Large-format creative with bold visuals and minimal text for quick comprehension

Best Suited For

• Educational institutions and coaching centers
• Local retail brands and shopping outlets
• FMCG products with mass appeal
• Banking and financial services
• Healthcare providers and diagnostic centers
• Mobile and electronics retailers
• Real estate projects in Purnia district

Why Choose This Hoarding?

• Positioned at a named junction ensuring easy landmark identification
• Captures traffic from multiple converging roads
• Large 875 sq ft display area allows impactful creative execution
• Suitable for sustained local brand building campaigns
• Competitively priced for the market and location
• Repeated daily exposure to the same commuter audience base

Campaign Suggestions

• Launch campaigns for new retail store openings in Purnia with directional messaging
• Promote educational institution admissions during peak enrollment seasons
• Advertise regional FMCG brands targeting Bihar's tier-3 consumer base
• Run awareness campaigns for local healthcare facilities and diagnostic services
• Display seasonal offers from electronics and mobile retailers during festival periods

Important Note

The traffic, footfall, and reach estimates provided are approximate figures for the surrounding locality at DAV Chowk, Purnia. These are not measured statistics specific to this hoarding. Reliable public traffic measurements are unavailable for this location. Advertisers should conduct independent verification if precise audience metrics are required for campaign planning.