Overview

This 20 ft × 10 ft unipole is strategically positioned on Airport Road in Purnia, Bihar, offering dual visibility for both UP and DOWN traffic directions. Airport Road is a critical arterial route connecting Purnia's central business areas to the airport and surrounding commercial zones, making it ideal for brands seeking sustained exposure to commuters, travelers, and local residents.

Location Highlights

Airport Road in Purnia serves as a vital connector between the city center and the airport, facilitating movement of business travelers, tourists, and daily commuters. The road experiences consistent traffic throughout the day, particularly during morning and evening peak hours. The surrounding area features a mix of commercial establishments, hospitality services, and residential neighborhoods. Being a key transport corridor, this location benefits from high repeat visibility among regular commuters and substantial exposure to out-of-town visitors arriving via the airport.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 30,000–55,000 vehicles/day along this arterial corridor, comprising cars, two-wheelers, auto-rickshaws, and commercial vehicles.

Estimated Daily Footfall: Pedestrian activity is moderate, with an estimated 2,000–6,000 people/day in the immediate vicinity, including passengers, airport staff, and local residents.

Peak Activity Periods: Traffic peaks during 7:00 AM–10:00 AM (morning commute and airport drop-offs) and 5:00 PM–8:00 PM (evening return traffic). Weekends see increased travel-related movement.

Primary Audience: Business professionals, travelers, middle to upper-middle-class families, tourists, and daily commuters.

Advertising Potential: The dual-directional visibility ensures maximum impressions from both inbound and outbound traffic. The airport proximity adds prestige and attracts a more affluent, mobile audience. Reliable public measurements for this specific hoarding are unavailable; these figures represent locality-based estimates.

Hoarding Specifications

• Dimensions: 20 ft (Width) × 10 ft (Height) = 200 sq ft
• Monthly Price: ₹59,000
• Property Type: Unipole
• Lighting: Non-Lit (daylight visibility only)
• Visibility: Dual-directional (UP & DOWN traffic)
• Suitable Advertisement Size: Full hoarding coverage recommended for maximum impact

Best Suited For

• Travel and hospitality services (hotels, travel agencies)
• Automotive brands and dealerships
• Banking and financial services
• Real estate developments
• Educational institutions
• Healthcare and wellness centers
• Retail and e-commerce brands

Why Choose This Hoarding?

• Dual-directional exposure maximizes reach across both traffic flows
• Prominent placement on Airport Road ensures visibility to business travelers and affluent commuters
• Cost-effective pricing at ₹59,000/month offers strong value for high-traffic arterial placement
• Ideal for sustained brand recall among daily commuters and repeat viewers
• Access to both local and visiting audiences, broadening campaign demographic reach

Campaign Suggestions

• Launch campaigns for new vehicle models targeting airport-bound professionals
• Promote premium hospitality and travel services to incoming tourists
• Advertise banking products and investment schemes to affluent commuters
• Build awareness for real estate projects in and around Purnia
• Announce enrollment drives for educational institutions during peak admission seasons

Important Note

Traffic, footfall, and reach estimates provided here are approximate and based on the general characteristics of Airport Road and the surrounding Purnia locality. These are not measured statistics specific to this hoarding. Actual audience exposure may vary based on seasonal patterns, road conditions, and local events.