Overview

This 14 ft × 30 ft non-lit hoarding is located at Gandhi Chowk in Hajipur, the administrative headquarters of Vaishali district in Bihar. Gandhi Chowk is a central landmark in Hajipur, serving as a major traffic intersection and commercial node. The location connects multiple arterial roads leading to residential colonies, market areas, and the historic town center. Hajipur is strategically positioned on the north bank of the Ganges River, across from Patna, and serves as a key transit point for traffic moving between North Bihar and the state capital.

Location Highlights

Gandhi Chowk is situated in the heart of Hajipur's commercial zone, surrounded by retail shops, banks, government offices, and educational institutions. The area experiences consistent daily activity from local residents, shoppers, students, and office-goers. Hajipur is known for its banana cultivation and proximity to the sacred Buddhist pilgrimage site of Vaishali, which brings a steady flow of tourists and religious travelers. The chowk acts as a confluence point for roads connecting to the railway station, bus stand, and NH-322, making it a high-visibility location for both local and passing traffic.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 15,000–30,000 vehicles/day pass through Gandhi Chowk, including two-wheelers, auto-rickshaws, cars, light commercial vehicles, and the occasional heavy vehicle. The traffic mix is diverse, reflecting Hajipur's role as a district headquarters and agricultural market town.

Estimated Daily Footfall: The surrounding locality may experience 3,000–8,000 pedestrians/day, consisting of shoppers, office workers, students, and residents accessing nearby amenities.

Peak Activity Periods: Traffic and pedestrian movement peak during 7:30 AM–10:00 AM (morning commute and school hours), 12:30 PM–2:00 PM (lunch hours), and 5:00 PM–8:00 PM (evening shopping and return commute).

Primary Audience: Middle-class families, small business owners, government employees, students, daily wage workers, and farmers visiting the town for agricultural trade.

Advertising Potential: This hoarding offers consistent visibility to a local, price-conscious audience with steady purchasing power. The location is ideal for regional brands seeking market penetration in Tier-3 towns and district-level markets.

Hoarding Specifications

• Dimensions: 14 ft (W) × 30 ft (H) — vertical format
• Monthly Price: ₹5,040
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility only)
• Visibility: Clear sightlines from multiple approach roads at the chowk intersection
• Suitable Advertisement Size: Standard vertical flex or vinyl print

Best Suited For

• Local retail brands and shops
• Banking and financial services (loans, insurance, savings schemes)
• Educational institutions and coaching centers
• FMCG and consumer durables
• Healthcare services and clinics
• Mobile network operators and recharge services
• Government schemes and public awareness campaigns
• Agricultural products and agri-input suppliers

Why Choose This Hoarding?

• Positioned at a central chowk with multi-directional traffic flow and high repeat exposure
• Serves a captive local audience with daily routines and shopping habits
• Affordable monthly cost makes it ideal for long-term local campaigns
• Located in the commercial heart of Hajipur with proximity to banks, schools, and retail clusters
• Effective for building brand recall among district-level consumers
• Vertical format allows for bold messaging and large brand logos

Campaign Suggestions

• Launch regional FMCG products targeting Tier-3 markets with localized messaging
• Promote banking services such as personal loans, microfinance, or farmer credit schemes
• Advertise coaching institutes or skill development programs for students and job seekers
• Highlight healthcare services, diagnostic centers, or vaccination camps
• Showcase mobile network offers, prepaid plans, or digital payment solutions

Important Note

The traffic and footfall figures mentioned above are approximate estimates for the surrounding locality based on its commercial profile and road hierarchy. They are not measured statistics specific to this hoarding. Reliable public measurements are unavailable. Advertisers are advised to conduct independent site visits for verification.