This 30 ft × 15 ft non-lit hoarding is located in CDA Sector 11, Cuttack, Odisha—a well-planned residential and commercial area within the Cuttack Development Authority's managed zones. CDA Sector 11 is part of a modern township with organized roads, residential colonies, schools, local markets, and growing commercial establishments. The hoarding offers visibility to daily commuters, residents, and visitors navigating this emerging locality.
CDA Sector 11 is situated in the heart of Cuttack, Odisha's former capital and a key commercial hub in the state. The area benefits from proximity to Madhupatna, Badambadi, and the Kathajodi River, with connectivity to National Highway 16 and major city roads. The locality features a mix of residential colonies, educational institutions, small businesses, and healthcare facilities. The surrounding area experiences steady vehicular and pedestrian movement, particularly during morning and evening hours when residents commute to workplaces, schools, and markets.
Estimated Daily Vehicle Traffic: Approximate estimates suggest 12,000–25,000 vehicles/day pass through CDA Sector 11, including two-wheelers, auto-rickshaws, cars, and occasional commercial vehicles. Traffic density increases during peak hours.
Estimated Daily Footfall: The surrounding locality may experience 3,000–8,000 pedestrians/day, including residents, students, shoppers, and professionals.
Peak Activity Periods: Mornings (8:00 AM–10:00 AM) and evenings (5:00 PM–8:00 PM) see the highest movement as commuters travel to offices, schools, and markets.
Primary Audience: Local residents, middle-income families, students, shoppers, working professionals, and visitors to nearby commercial establishments.
Advertising Potential: The hoarding is well-suited for brands targeting local communities with repeat exposure. While non-lit, it benefits from daylight visibility in a residential-commercial zone with consistent daily traffic.
The traffic, footfall, and weekly unique reach figures provided are approximate estimates based on the surrounding locality's characteristics and typical patterns in similar CDA sectors in Cuttack. These are not measured statistics specific to this hoarding. Actual exposure may vary based on road conditions, seasonal factors, and local events.