Overview

This 25 ft × 25 ft non-lit hoarding is located in Darghapatna, a semi-urban locality in Cuttack district, Odisha. Positioned along a local route connecting interior areas to Cuttack city, the hoarding serves commuters, local residents, and travelers moving between rural and urban zones. The surrounding area is characterized by a mix of residential neighborhoods, small-scale commercial establishments, educational institutions, and agricultural trade activity. This location offers visibility to a steady stream of local traffic and provides a cost-effective outdoor advertising option for regional brands and service providers.

Location Highlights

Darghapatna is situated in the southern part of Cuttack district, approximately 25–30 km from Cuttack city center. The locality is part of a developing belt with improving road connectivity to Cuttack and nearby towns. The area experiences a mix of two-wheelers, auto-rickshaws, light commercial vehicles, and occasional heavy vehicles transporting agricultural produce. Approximate estimates suggest the presence of local schools, small retail shops, healthcare clinics, and community centers within a few kilometers. The road serves as a connector between interior villages and Cuttack, making it relevant for brands targeting Tier-3 and semi-rural audiences. Public transport, including buses and shared auto-rickshaws, operate regularly along this route.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 6,000–12,000 vehicles/day. Traffic comprises two-wheelers, auto-rickshaws, light commercial vehicles, and occasional heavy goods carriers. The route is used by local commuters, farmers transporting goods, and residents traveling to Cuttack for work, education, and trade.

Estimated Daily Footfall: The surrounding locality may experience 800–2,500 pedestrians/day, including students, shoppers, and residents moving between residential areas and local markets.

Peak Activity Periods: Traffic is typically higher during 7:00 AM–9:30 AM (morning commute and school hours) and 4:30 PM–7:00 PM (evening return traffic and market activity).

Primary Audience: Local residents, farmers, students, small business owners, daily wage workers, and families traveling to Cuttack or nearby towns.

Advertising Potential: This hoarding is well-suited for regional brands, agricultural products, educational institutions, local services, FMCG brands, and government awareness campaigns targeting semi-urban and rural audiences.

Important: These traffic and footfall figures are approximate estimates for the surrounding locality and are not measured statistics of the hoarding.

Hoarding Specifications

• Dimensions: 25 ft (Width) × 25 ft (Height)
• Total Display Area: 625 sq. ft.
• Monthly Price: ₹18,750
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: Moderate visibility during daylight hours; limited visibility after sunset
• Suitable Advertisement Size: Large format print suitable for bold visuals and minimal text

Best Suited For

• Regional FMCG brands (packaged foods, beverages, personal care)
• Agricultural input suppliers (seeds, fertilizers, pesticides)
• Educational institutions and coaching centers
• Local banks, microfinance institutions, and insurance providers
• Healthcare clinics and diagnostic centers
• Mobile network operators and digital payment services
• Government schemes and awareness campaigns

Why Choose This Hoarding?

• Cost-Effective Advertising: Competitively priced at ₹18,750/month, offering strong value for regional campaigns
• Strategic Semi-Urban Location: Positioned along a route connecting rural areas to Cuttack, capturing local and commuter traffic
• Large Display Area: 625 sq. ft. allows for impactful brand messaging visible from a distance
• Targeted Local Audience: Reaches residents, farmers, students, and small business owners in a developing locality
• Consistent Daytime Visibility: Non-lit format ensures clear visibility during active daylight hours

Campaign Suggestions

• Promote regional FMCG brands with bold product visuals and simple brand recall messaging
• Advertise agricultural input suppliers targeting farmers during sowing and harvesting seasons
• Highlight educational institutions, skill development programs, and competitive exam coaching
• Showcase local banking services, microfinance schemes, and insurance products for rural audiences
• Launch government awareness campaigns on health, sanitation, and rural development programs

Important Note

The estimated daily vehicle traffic (6,000–12,000), footfall (800–2,500), and weekly unique reach figures are approximate estimates for the surrounding locality based on geographical and demographic analysis. These are not measured statistics of the hoarding itself. Reliable public measurements are unavailable. Advertisers should conduct independent assessments if precise data is required for campaign planning.