Overview
This 20×10 ft hoarding is located along Puri-Bhubaneswar Road in Chandanpur, Odisha, facing towards Bhubaneswar. The hoarding is positioned on a strategically important state highway corridor that connects the state capital with the coastal pilgrimage city of Puri, making it a well-traveled route for both religious tourists and daily commuters.
Location Highlights
Chandanpur is situated along the Puri-Bhubaneswar Road (NH 316), a major arterial route in Odisha that experiences consistent vehicular movement throughout the year. The location benefits from its positioning on a highway that serves multiple purposes: daily commuter traffic between Bhubaneswar and surrounding towns, tourist movement to Puri's Jagannath Temple, and commercial transport. The surrounding area features a mix of small commercial establishments, roadside eateries, residential pockets, and agricultural land typical of peri-urban Odisha.
Traffic & Footfall Insights
Approximate estimates suggest the following for this locality:
- Estimated Daily Vehicle Traffic: 25,000–45,000 vehicles/day
- Estimated Daily Footfall: 800–2,500 people/day
- Peak Activity Periods: 7:00 AM–10:00 AM and 4:00 PM–7:00 PM on weekdays; increased tourist traffic on weekends and religious festivals
- Primary Audience: Daily commuters traveling between Bhubaneswar and Puri, religious tourists, commercial vehicle operators, and local residents
- Advertising Potential: The hoarding captures attention from highway traffic moving towards Bhubaneswar, offering extended viewing time due to typical highway speeds
Please note: Traffic and footfall figures are approximate estimates based on the locality's characteristics and road hierarchy. These are not measured statistics specific to this hoarding.
Hoarding Specifications
- Dimensions: 20 ft (width) × 10 ft (height)
- Total Display Area: 200 sq ft
- Monthly Rental Price: ₹8,000
- Property Type: Hoarding
- Lighting: Non-Lit (daylight visibility only)
- Visibility: Faces Bhubaneswar-bound traffic on Puri-Bhubaneswar Road
- Suitable Advertisement Size: Full 20×10 ft horizontal format
Best Suited For
- Religious tourism services and pilgrimage packages
- Hotels, lodges, and hospitality services in Puri or Bhubaneswar
- Automobile services, fuel stations, and vehicle care
- FMCG brands targeting highway travelers
- Real estate projects along the Puri-Bhubaneswar corridor
- Educational institutions in Bhubaneswar
- Retail and food outlets seeking highway visibility
Why Choose This Hoarding?
- Positioned on a major state highway connecting two important cities in Odisha
- Captures tourist traffic heading to Puri's religious sites, especially during peak pilgrimage seasons
- Affordable monthly rental at ₹8,000, making it cost-effective for extended campaigns
- Faces Bhubaneswar-bound traffic, ensuring visibility to commuters and commercial vehicles
- Benefits from consistent year-round traffic with seasonal spikes during festivals
- Suitable for brands seeking highway exposure without premium metro pricing
Campaign Suggestions
- Hospitality Promotions: Advertise hotels, guesthouses, or dharamshalas in Puri with booking contact information
- Automotive Services: Promote vehicle service centers, tire shops, or fuel stations ahead on the route
- FMCG & Beverages: Feature refreshment brands targeting travelers on long-distance journeys
- Real Estate: Showcase residential or commercial projects in Bhubaneswar's expanding suburbs
- Festival Campaigns: Time-specific promotions during Rath Yatra or other major Puri festivals when traffic surges
Important Note
The traffic volume, footfall, and reach estimates provided are approximate projections for the surrounding locality based on its road classification, commercial profile, and typical patterns observed on state highways in Odisha. These figures are not derived from actual measurements at this specific hoarding location. Actual exposure may vary based on seasonal factors, traffic conditions, weather visibility, and campaign creative quality.