Overview

This hoarding is located in Sisupalgarh, on the route facing Puri, in Bhubaneswar, Odisha. Sisupalgarh is a historically significant area situated along the Bhubaneswar-Puri corridor, one of the most important tourist and pilgrimage routes in Odisha. The locality serves as a gateway between the state capital and the coastal temple city of Puri, experiencing consistent traffic from both local commuters and tourists visiting the Jagannath Temple and nearby coastal attractions. The area also has residential neighborhoods, educational institutions, and commercial establishments, making it a mixed-use zone with steady visibility potential.

Location Highlights

Sisupalgarh lies approximately 8–10 km southeast of Bhubaneswar city center, along the NH-316 corridor that connects Bhubaneswar to Puri. The locality is known for the ancient Sisupalgarh Fort archaeological site and serves as a suburban hub with developing infrastructure. The road facing Puri witnesses regular movement of private vehicles, buses, auto-rickshaws, and two-wheelers throughout the day. Being part of the tourist circuit, the route experiences increased activity during festival seasons, particularly during the Rath Yatra and other major events in Puri. The surrounding area includes residential colonies, small commercial centers, and educational institutions, contributing to a diverse audience profile.

Traffic & Footfall Insights

Approximate estimates suggest the following for the Sisupalgarh locality:

• Estimated Daily Vehicle Traffic: 20,000–40,000 vehicles/day
• Estimated Daily Footfall: 3,000–8,000 pedestrians/day
• Peak Activity Periods: 7:00 AM–9:00 AM (morning commute), 4:00 PM–7:00 PM (evening return traffic), and weekends/holidays (tourist traffic)
• Primary Audience: Daily commuters, students, local residents, tourists traveling to Puri, pilgrims, and middle-income families
• Advertising Potential: The hoarding benefits from sustained visibility along a major inter-city route with both local and tourist audiences

These figures are locality estimates based on the area's profile and are not measured statistics for this specific hoarding.

Hoarding Specifications

• Dimensions: 20 ft (width) × 10 ft (height)
• Total Display Area: 200 sq. ft.
• Monthly Price: ₹13,000
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: Facing Puri-bound traffic, suitable for daytime campaigns
• Suitable Advertisement Size: Full hoarding wrap recommended

Best Suited For

• Religious and pilgrimage services
• Tourism and hospitality (hotels, resorts, travel agencies)
• FMCG and consumer products
• Educational institutions and coaching centers
• Healthcare services and clinics
• Local retail and service providers
• Automobile dealerships and services

Why Choose This Hoarding?

• Positioned on the Bhubaneswar-Puri tourist corridor, ensuring visibility to both local and outstation audiences
• Benefits from seasonal tourist traffic during major festivals and holiday periods
• Offers cost-effective rates suitable for regional and local advertisers
• Captures attention of commuters traveling consistently along this route
• Serves a mixed demographic including working professionals, students, families, and pilgrims
• Strategic location in a developing suburban hub with growing commercial activity

Campaign Suggestions

• Promote pilgrimage tour packages, hotels, and hospitality services for Puri-bound tourists
• Advertise local retail outlets, restaurants, and service centers targeting daily commuters
• Launch awareness campaigns for educational institutions and skill development centers
• Highlight healthcare facilities, clinics, and diagnostic centers serving the locality
• Promote FMCG products and consumer brands with strong regional appeal

Important Note

The traffic, footfall, and reach estimates provided are approximate figures for the surrounding Sisupalgarh locality and are not measured statistics specific to this hoarding. Reliable public measurements are unavailable. Actual exposure may vary based on campaign design, seasonal factors, and local developments.