Overview

This prominent hoarding is strategically positioned at Dhauli Square on National Highway 316, facing towards Puri, approximately 8 km south of Bhubaneswar city center. Dhauli holds immense historical and religious significance as the site of the ancient Kalinga War and is home to the famous Shanti Stupa (Peace Pagoda). The location experiences consistent vehicular movement from both tourists visiting the Buddhist heritage site and daily commuters traveling between Bhubaneswar and Puri.

Location Highlights

Dhauli Square serves as a crucial junction on the Bhubaneswar-Puri corridor, one of Odisha's busiest tourist and commercial routes. The area combines religious tourism (Shanti Stupa, Dhauli Giri Hills) with suburban residential development and agricultural trade. The hoarding benefits from its position on a major state highway connecting the capital city with the coastal temple town of Puri, ensuring visibility to both local traffic and interstate tourists. The surrounding locality includes educational institutions, small commercial establishments, and emerging residential colonies. The route witnesses increased traffic during weekends, festival seasons, and the annual Rath Yatra pilgrimage period.

Traffic & Footfall Insights

Approximate estimates suggest the following traffic patterns for this highway corridor:

• Estimated Daily Vehicle Traffic: 30,000–55,000 vehicles/day (mix of private cars, tourist buses, commercial vehicles, and two-wheelers)
• Estimated Daily Footfall: 1,500–4,000 pedestrians/day (primarily near bus stops and local markets)
• Peak Activity Periods: 7:00 AM–10:00 AM (morning commute and early temple visits), 4:00 PM–8:00 PM (return traffic and evening tourism)
• Primary Audience: Middle-income families, tourists (domestic and international), daily commuters, religious pilgrims, and commercial transport operators
• Advertising Potential: The Bhubaneswar-Puri route is ideal for reaching tourists, families planning coastal holidays, and local consumers with purchasing power

Please note: These traffic and footfall figures are approximate estimates for the surrounding locality based on typical highway corridor patterns. They are not measured statistics specific to this hoarding.

Hoarding Specifications

• Dimensions: 50 ft (width) × 30 ft (height) — Large format hoarding with 1,500 sq ft display area
• Monthly Price: ₹97,500
• Property Type: Hoarding
• Lighting: Non-Lit (daytime visibility optimized)
• Visibility: High visibility to vehicles traveling from Bhubaneswar towards Puri, suitable for capturing tourist and commuter attention
• Suitable Advertisement Size: Full 50×30 ft creative recommended for maximum impact on highway traffic

Best Suited For

• Tourism and hospitality services (hotels, resorts, beach destinations)
• Automotive brands (cars, two-wheelers, service centers)
• Real estate projects (residential and commercial properties in Bhubaneswar and Puri)
• FMCG and consumer electronics (targeting middle-income households)
• Healthcare facilities and educational institutions
• Banking and financial services

Why Choose This Hoarding?

• Located on the primary highway connecting Bhubaneswar to Puri, ensuring consistent daily exposure
• Captures tourist traffic year-round, with peak visibility during pilgrimage and holiday seasons
• Large 1,500 sq ft display area provides ample space for impactful brand messaging
• Positioned near a historically significant landmark, enhancing recall value
• Cost-effective non-lit option suitable for brands prioritizing daytime visibility and budget efficiency
• Reaches diverse audience segments including tourists, commuters, and local residents

Campaign Suggestions

• Launch campaigns for beach resorts and coastal tourism packages targeting families planning Puri holidays
• Promote automotive brands and service centers to highway commuters
• Advertise real estate developments in the Bhubaneswar-Puri corridor
• Feature FMCG products and lifestyle brands with strong visual appeal for daytime viewing
• Highlight banking and insurance services targeting middle-income travelers and suburban residents

Important Note

The traffic, footfall, and reach estimates provided are approximate calculations for the surrounding locality and highway corridor. These figures are not measured statistics for this specific hoarding. Actual exposure may vary based on seasonal tourism patterns, festival calendars, and local events.