Overview

This 30×30 ft non-lit hoarding is strategically positioned on Pokhariput Road, directly facing Xavier Institute of Management (XIM University) in Bhubaneswar, Odisha. The location benefits from consistent student, faculty, and visitor traffic associated with one of India's premier business schools, while also capturing daily commuter movement along a well-connected arterial road in the city's educational and residential zone.

Location Highlights

Pokhariput Road is part of Bhubaneswar's southern corridor, connecting residential neighborhoods with commercial centers and educational institutions. XIM University serves as a major landmark, drawing students, professionals, corporate recruiters, and academicians daily. The surrounding area features a mix of student accommodations, cafeterias, coaching centers, and residential complexes. The locality is approximately 8–10 km from Bhubaneswar Railway Station and 4–5 km from the city center, maintaining steady connectivity via auto-rickshaws and public buses. The road serves as a collector route for traffic from nearby areas including Chandrasekharpur and Sainik School Road.

Traffic & Footfall Insights

Approximate estimates suggest the following for this locality:

• Estimated Daily Vehicle Traffic: 12,000–28,000 vehicles/day (two-wheelers, cars, auto-rickshaws, and occasional buses)
• Estimated Daily Footfall: 3,000–8,000 pedestrians/day (students, faculty, coaching attendees, residents)
• Peak Activity Periods: 8:00 AM–10:00 AM (morning arrivals), 1:00 PM–2:30 PM (lunch breaks), 5:00 PM–7:30 PM (evening departures)
• Primary Audience: College students (18–25 years), working professionals (25–40 years), faculty members, parents, and local residents
• Advertising Potential: High engagement due to repeated daily exposure among a captive, upwardly mobile audience

These figures represent locality estimates and are not measured statistics of the hoarding.

Hoarding Specifications

• Dimensions: 30 ft (W) × 30 ft (H) = 900 sq ft
• Monthly Price: ₹58,500
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility only)
• Visibility: Direct sightline for traffic approaching XIM University and commuters traveling along Pokhariput Road
• Suitable Advertisement Size: Full 30×30 ft creative

Best Suited For

• Educational services (coaching institutes, online learning platforms, competitive exam prep)
• Banking and financial services (student loans, credit cards, digital wallets)
• FMCG and food delivery apps
• Mobile brands and electronics (laptops, tablets, accessories)
• Apparel and lifestyle brands targeting youth
• Real estate (student housing, residential projects)
• Healthcare and wellness services

Why Choose This Hoarding?

• Positioned directly opposite a nationally recognized institution, ensuring high brand recall among educated, aspirational audiences
• Captures repeated daily viewership from students and faculty with extended exposure periods
• Non-lit format offers cost-effective advertising for campaigns prioritizing daytime visibility
• Ideal for reaching decision-makers in the 18–40 age bracket with disposable income
• Suitable for both awareness campaigns and direct-response advertising

Campaign Suggestions

• Launch campaigns for professional courses, MBA prep, or skill development programs aligned with XIM's academic audience
• Promote fintech apps, student banking products, or insurance schemes targeting young adults
• Advertise food delivery platforms, quick-service restaurants, or café chains popular among students
• Showcase affordable housing or PG accommodations within proximity to educational hubs
• Run seasonal offers for gadgets, apparel, or lifestyle products during academic session peaks (July–August, January–February)

Important Note

The estimated daily vehicle traffic, footfall, and weekly unique reach figures provided are approximate estimates for the surrounding Pokhariput Road locality based on its educational and residential profile. These are not measured statistics of the hoarding itself. Reliable public measurements for individual hoarding performance are unavailable.