Overview

This large non-lit hoarding is strategically positioned on Tankpani Road near Sai Temple, facing the Puri direction in Bhubaneswar, Odisha. With dimensions of 40 ft × 25 ft, it offers substantial advertising space along a well-traveled route connecting Bhubaneswar to the coastal pilgrimage city of Puri. The location benefits from consistent vehicular movement throughout the day, combining religious, residential, and transit traffic.

Location Highlights

Tankpani Road serves as an important connector in Bhubaneswar's road network, particularly for travelers heading toward Puri. The proximity to Sai Temple adds a religious landmark dimension, attracting devotees and local visitors regularly. Bhubaneswar, the capital of Odisha, is known for its temple architecture, educational institutions, and growing IT sector. The Puri-facing orientation captures outbound traffic from the city, including both daily commuters and weekend travelers to Odisha's coastal destinations. The surrounding area likely includes a mix of residential neighborhoods, small commercial establishments, and religious institutions.

Traffic & Footfall Insights

Approximate estimates suggest the following for this locality:

• Estimated Daily Vehicle Traffic: 25,000–45,000 vehicles/day
• Estimated Daily Footfall: 3,000–8,000 pedestrians/day
• Peak Activity Periods: 6:00 AM–9:00 AM (morning commute and temple visits), 5:00 PM–8:00 PM (evening return traffic), and weekends (Puri-bound leisure traffic)
• Primary Audience: Local residents, religious visitors, families traveling to Puri, daily commuters, and inter-city travelers
• Advertising Potential: The Puri-facing direction ensures consistent visibility among travelers, while the temple proximity adds a spiritual and community dimension to the audience profile

Please note: Traffic and footfall figures are approximate estimates for the surrounding locality based on road hierarchy and area characteristics. Reliable public measurements for this specific location are unavailable.

Hoarding Specifications

• Dimensions: 40 ft (Width) × 25 ft (Height)
• Total Display Area: 1,000 sq ft
• Monthly Price: ₹65,000
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: High visibility for Puri-bound traffic
• Suitable Advertisement Size: Large-format creative with bold visuals and minimal text for easy readability from moving vehicles

Best Suited For

• Travel and tourism (hotels, resorts, tour packages)
• Automotive (cars, two-wheelers, service centers)
• Real estate (residential projects, commercial properties)
• FMCG and consumer goods
• Healthcare (hospitals, clinics, diagnostic centers)
• Educational institutions
• Financial services (banks, insurance)
• Retail brands targeting middle-income families

Why Choose This Hoarding?

• Strategic Location: Positioned on a key route connecting Bhubaneswar to Puri, capturing inter-city traffic
• Religious Landmark: Proximity to Sai Temple ensures steady footfall of devotees and local visitors
• Large Display Area: 1,000 sq ft provides ample space for impactful brand messaging
• Cost-Effective: Competitive monthly rate of ₹65,000 for the size and location
• Diverse Audience: Reaches daily commuters, religious visitors, families, and tourists
• Long Viewing Duration: Traffic conditions typically allow extended brand exposure

Campaign Suggestions

• Launch campaigns for travel destinations, hotels, or resorts targeting Puri-bound tourists
• Promote automotive brands with special offers for families planning road trips
• Advertise real estate projects in Bhubaneswar or along the coastal corridor
• Showcase FMCG products with simple, bold visuals for quick brand recall
• Highlight healthcare services or educational institutions serving the Bhubaneswar-Puri region

Important Note

The traffic, footfall, and reach estimates provided are approximate figures for the surrounding Tankpani Road locality based on its road profile, temple proximity, and connectivity to Puri. These are not measured statistics specific to this hoarding. Weekly unique reach calculations account for typical commuter repetition patterns and do not represent total impressions.