Overview

This large-format hoarding is strategically positioned at Dhauli Square near the historic Daya Bridge, facing Bhubaneswar. The site lies along a crucial arterial route connecting Bhubaneswar with Puri and Konark, making it a high-visibility location for brands targeting both city commuters and long-distance travelers. Dhauli Hill, famous for the ancient Shanti Stupa and its association with Emperor Ashoka's conversion to Buddhism, attracts significant tourist traffic year-round, further enhancing the advertising potential of this location.

Location Highlights

Dhauli Square is situated approximately 8–10 km south of central Bhubaneswar along National Highway 316 (NH-316), a major route toward Puri. The surrounding area includes:

• A mix of residential developments and roadside commercial establishments
• Proximity to the renowned Dhauli Shanti Stupa, a major cultural and tourist landmark
• Easy access to AIIMS Bhubaneswar and other institutions along the corridor
• Connectivity to the Odisha State Highway network and coastal destinations

This location experiences consistent traffic from office commuters, tourists visiting Dhauli Hill, and vehicles traveling between Bhubaneswar and coastal regions. The hoarding's orientation facing Bhubaneswar ensures excellent visibility for inbound city traffic throughout the day.

Traffic & Footfall Insights

Approximate estimates suggest the following for this locality:

• Estimated Daily Vehicle Traffic: 40,000–70,000 vehicles/day
• Estimated Daily Footfall: 3,000–8,000 pedestrians/day (primarily near the monument area and commercial zones)
• Peak Activity Periods: 7:30 AM–9:30 AM, 5:00 PM–8:00 PM, and weekends due to tourist activity
• Primary Audience: Daily commuters, intercity travelers, tourists, and families visiting Dhauli
• Advertising Potential: High — this location combines steady commuter traffic with substantial tourist influx, making it suitable for both local and national brands

Note: These figures are locality-based estimates and not direct measurements of the hoarding itself.

Hoarding Specifications

• Dimensions: 100 ft (width) × 40 ft (height) — 4,000 sq. ft. display area
• Monthly Price: ₹2,60,000
• Property Type: Hoarding
• Lighting: Front Lit (ensures clear visibility during evening and night hours)
• Visibility: Excellent for vehicles approaching Bhubaneswar from Puri/Dhauli direction
• Suitable Advertisement Size: Large-format creatives with bold messaging and strong visuals

Best Suited For

• Tourism and hospitality (hotels, resorts, travel packages)
• Automobile brands (cars, two-wheelers, commercial vehicles)
• Real estate and housing projects
• Consumer durables and electronics
• FMCG and beverage brands
• Banking, insurance, and financial services
• Educational institutions and coaching centers
• Retail and e-commerce platforms

Why Choose This Hoarding?

• Massive 4,000 sq. ft. canvas commands immediate attention on a busy arterial highway
• Positioned on the Bhubaneswar-Puri corridor, capturing intercity and tourist traffic daily
• Cultural landmark proximity adds premium brand association and tourist visibility
• Front lighting ensures 24-hour brand presence along this well-traveled route
• Ideal for sustained campaigns targeting both local and traveling audiences
• Strategic placement for brands expanding into Odisha's capital and coastal markets

Campaign Suggestions

• Launch campaigns for hospitality brands targeting tourists visiting Bhubaneswar, Puri, and Konark
• Automobile brand visibility for highway and city commuters
• Real estate projects promoting residential or commercial developments in Bhubaneswar
• Consumer durable showcases leveraging large format for impactful product visuals
• Retail and e-commerce promotions during festive seasons and tourist peaks

Important Note

Traffic, footfall, and reach estimates provided here are approximate assessments based on the surrounding locality's profile, road hierarchy, and land use. These are not measured statistics specific to this hoarding. Actual campaign performance may vary based on creative execution, seasonal factors, and audience behavior.