Overview

This front-lit hoarding is strategically positioned at Kalpana Square facing Rasulgarh, one of Bhubaneswar's most critical commercial and industrial corridors. The location serves as a vital link between the city's industrial zones, residential neighborhoods, and major transport routes, offering brands consistent exposure to a diverse audience of daily commuters, industrial workers, and local residents.

Location Highlights

Kalpana Square is a prominent junction in Bhubaneswar, connecting NH-16 (the major national highway running through Odisha) with key industrial and commercial zones. Rasulgarh is known for its industrial estates, automobile workshops, commercial establishments, and dense residential pockets. The area experiences heavy traffic throughout the day due to its proximity to industrial hubs, educational institutions, and the Bhubaneswar Railway Station (approximately 3–4 km away). The locality also serves transit traffic heading toward Cuttack, Puri, and other parts of coastal Odisha.

Traffic & Footfall Insights

Approximate estimates for the surrounding locality suggest:

• Estimated Daily Vehicle Traffic: 35,000–65,000 vehicles/day — a mix of private cars, two-wheelers, commercial vehicles, trucks, and auto-rickshaws
• Estimated Daily Footfall: 3,000–8,000 pedestrians/day — industrial workers, shop visitors, and residents
• Peak Activity Periods: 7:30 AM–10:00 AM and 5:00 PM–8:00 PM during weekday commutes; steady activity throughout the day due to commercial and industrial operations
• Primary Audience: Industrial workers, middle-income commuters, small business owners, transport operators, and families from nearby residential areas
• Advertising Potential: High dwell time at the junction ensures repeated brand visibility, making it suitable for campaigns targeting working-class audiences and local service providers

Hoarding Specifications

• Dimensions: 30 ft (width) × 30 ft (height)
• Total Display Area: 900 sq. ft.
• Monthly Price: ₹58,500
• Property Type: Hoarding
• Lighting: Front Lit (ensures visibility during early mornings, evenings, and night hours)
• Visibility: High — positioned at a busy square with clear sightlines for approaching traffic
• Suitable Advertisement Size: Large-format creative with bold typography and minimal text for quick readability

Best Suited For

• Automobile brands (sales, service, spare parts)
• FMCG and consumer durables
• Banking and financial services
• Real estate and construction
• Healthcare and diagnostic centers
• Educational institutions and skill development programs
• Logistics and transport services

Why Choose This Hoarding?

• Located at a high-traffic junction connecting industrial, residential, and commercial zones
• Offers sustained visibility to daily commuters and working-class audiences
• Front lighting ensures 24-hour brand presence
• Competitive monthly pricing for a prime location in Bhubaneswar's commercial belt
• Ideal for campaigns targeting middle-income and industrial segments

Campaign Suggestions

• Launch campaigns for automotive products, spare parts, or service centers targeting vehicle owners
• Promote FMCG brands with bold visuals and simple messaging for quick recall
• Advertise loan schemes, insurance, or banking services for working professionals
• Highlight real estate projects or industrial plots in nearby areas
• Run awareness campaigns for healthcare, education, or skill training institutes

Important Note

The traffic, footfall, and reach figures provided are approximate estimates for the surrounding locality based on the area's commercial and industrial profile. These are not measured statistics of the hoarding itself. Actual exposure may vary depending on campaign duration, creative quality, and seasonal factors.