Overview

This hoarding is located at Dandamukundapur on the bypass road connecting Bhubaneswar and Pipli, in the Puri district of Odisha. The bypass route serves as a crucial arterial road for inter-city vehicular movement, connecting the state capital Bhubaneswar with the temple town of Puri. This corridor experiences consistent traffic from commercial vehicles, tourist buses, passenger cars, and local commuters traveling between major destinations in coastal Odisha.

Location Highlights

The hoarding is positioned along the Bhubaneswar-Pipli bypass, a well-utilized stretch that channels traffic away from congested urban areas. Pipli is known for its appliqué craft industry and serves as a transit point for vehicles heading toward Puri, Konark, and Chilika Lake. The surrounding area includes a mix of roadside commercial establishments, small-scale industries, and semi-urban residential pockets. The bypass nature of the road ensures relatively smooth traffic flow with minimal stoppage, making it suitable for bold, easily readable advertisements. Approximate estimates suggest this locality experiences moderate to high daily vehicular movement, primarily comprising long-distance and regional travelers.

Traffic & Footfall Insights

• Estimated Daily Vehicle Traffic: 25,000–50,000 vehicles/day
• Estimated Daily Footfall: Minimal pedestrian activity; primarily vehicular audience
• Peak Activity Periods: 7:00 AM–10:00 AM and 4:00 PM–7:00 PM during weekdays; consistent flow on weekends due to tourism
• Primary Audience: Inter-city commuters, tourists traveling to Puri and Konark, commercial transport operators, and regional travelers
• Advertising Potential: High visibility for brands targeting audiences on long-distance travel routes and regional campaigns

Please note: These figures are approximate estimates for the surrounding locality and are not measured statistics specific to this hoarding.

Hoarding Specifications

• Dimensions: 30 ft (width) × 35 ft (height)
• Total Display Area: 1,050 sq. ft.
• Monthly Price: ₹26,248
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: Clear sightlines for approaching traffic on the bypass
• Suitable Advertisement Size: Large-format graphics with bold text and high-contrast visuals

Best Suited For

• Tourism and Hospitality: Hotels, resorts, travel agencies, and tourist attractions in Puri, Konark, and Chilika
• Automotive: Vehicle brands, tires, lubricants, service centers
• Consumer Goods: FMCG, beverages, snacks targeting travelers
• Real Estate: Residential and commercial projects in Puri and Bhubaneswar
• Healthcare: Hospitals, diagnostic centers, pharmacies
• Education: Coaching centers, universities, vocational training institutes

Why Choose This Hoarding?

• Positioned on a key bypass route connecting Bhubaneswar and Puri, ensuring exposure to consistent inter-city traffic
• Large display area of 1,050 sq. ft. allows for impactful, high-visibility creative execution
• Affordable monthly rental of ₹26,248 offers strong value for regional and long-duration campaigns
• Ideal for brands targeting tourists, commercial travelers, and residents of coastal Odisha
• Suitable for cost-effective campaigns with extended reach across the Puri-Bhubaneswar corridor

Campaign Suggestions

• Promote beach resorts, heritage hotels, and tour packages for Puri, Konark, and Chilika Lake with vibrant imagery
• Launch automotive campaigns highlighting durability and performance for long-distance travel
• Advertise local FMCG brands, beverages, and roadside eateries catering to travelers
• Showcase real estate projects in Puri and Bhubaneswar targeting families and investors
• Run healthcare awareness campaigns or promote multispecialty hospitals serving the region

Important Note

Traffic, footfall, and reach figures provided are approximate estimates based on the surrounding locality's characteristics and road hierarchy. These are not direct measurements of this hoarding's performance. Reliable public traffic measurements are unavailable for this specific location. Actual campaign performance may vary based on creative execution, seasonal factors, and evolving traffic patterns.