Overview

This 50×30 ft front-lit hoarding is strategically located on Janla Road in Bhubaneswar, positioned towards DN Regalia Mall and facing Khurda. The hoarding serves a vital corridor connecting Bhubaneswar's urban core with Khurda district, benefiting from consistent commuter traffic and the commercial draw of DN Regalia Mall. This location offers strong visibility to both vehicular and pedestrian audiences traveling along this important arterial route.

Location Highlights

Janla is a rapidly developing suburban area in Bhubaneswar, situated along the Bhubaneswar-Khurda corridor. The area features a mix of residential developments, commercial establishments, educational institutions, and retail centers. DN Regalia Mall serves as a significant landmark, attracting shoppers, families, and youth from across the city. The locality experiences steady growth due to its proximity to National Highway 16, Bhubaneswar Railway Station (approximately 8–10 km), and the developing IT corridor. The surrounding area includes residential colonies, local markets, schools, and healthcare facilities, creating diverse audience touchpoints throughout the day.

Traffic & Footfall Insights

Based on the area's commercial profile and its role as a connector route:

• Estimated Daily Vehicle Traffic: 25,000–45,000 vehicles/day
• Estimated Daily Footfall: 3,000–8,000 pedestrians
• Peak Activity Periods: 8:00 AM–10:30 AM (morning commute, school runs), 5:00 PM–8:30 PM (evening return traffic, mall visitors, shopping hours)
• Primary Audience: Daily commuters traveling between Bhubaneswar and Khurda, mall visitors, local residents, students, families, and working professionals
• Advertising Potential: The front-lit illumination ensures strong visibility during evening hours when mall footfall peaks and commuters return home, maximizing brand exposure

Please note: Traffic and footfall figures are approximate estimates for the surrounding locality and are not measured statistics of this specific hoarding.

Hoarding Specifications

• Dimensions: 50 ft (W) × 30 ft (H)
• Total Display Area: 1,500 sq ft
• Monthly Price: ₹97,500
• Property Type: Hoarding
• Lighting: Front Lit
• Visibility: High visibility to traffic moving towards DN Regalia Mall and Khurda direction
• Suitable Advertisement Size: Full-size creative with clear brand messaging and visuals

Best Suited For

• Retail brands and shopping promotions
• Real estate and residential projects
• Banking and financial services
• Automobile showrooms and dealerships
• Educational institutions and coaching centers
• FMCG and consumer products
• Entertainment and cinema releases
• Healthcare and diagnostic centers

Why Choose This Hoarding?

• Strategic location on a major connector route linking Bhubaneswar and Khurda district
• Proximity to DN Regalia Mall ensures consistent exposure to shoppers and families
• Front-lit setup provides excellent evening and night visibility during peak hours
• Large 1,500 sq ft display area allows for impactful creative execution
• Captures diverse audience segments including commuters, residents, students, and mall visitors
• Growing commercial and residential development in Janla increases long-term advertising value

Campaign Suggestions

• Launch real estate projects targeting families relocating to suburban Bhubaneswar
• Promote retail sales, festival offers, and brand activations timed with mall events
• Advertise automobile launches with clear dealership directions for test drives
• Highlight banking services such as home loans and savings schemes for upwardly mobile families
• Promote educational institutions targeting parents during admission seasons

Important Note

The traffic estimates, footfall figures, and weekly unique reach provided are approximate calculations based on the surrounding locality's commercial and residential characteristics. These are not direct measurements of the hoarding's performance. Actual impressions may vary based on seasonal factors, local events, and traffic pattern changes.