Overview

This 40 ft × 25 ft non-lit hoarding is strategically positioned in front of TATA Steel Gate in Angul, Odisha, facing towards Cuttack. The location places it at a critical industrial-commercial junction, offering exposure to daily employee traffic, commercial vehicles, and commuters travelling on the Angul-Cuttack corridor. At ₹30,000 per month, this hoarding provides cost-effective access to a mixed audience of industrial workers, business professionals, and intercity travellers.

Location Highlights

Angul is an important industrial district in Odisha, anchored by major industries including TATA Steel, National Aluminium Company (NALCO), and several thermal power plants. The hoarding's placement directly in front of TATA Steel Gate ensures visibility to thousands of employees entering and exiting the facility daily. The Angul-Cuttack route is a significant state highway corridor connecting industrial Angul with the commercial hub of Cuttack, approximately 100 km away. The surrounding area features a mix of industrial establishments, employee residential colonies, commercial outlets, and transport services catering to the workforce. The locality experiences consistent vehicular movement throughout the day, driven by shift changes, supplier deliveries, and intercity business travel.

Traffic & Footfall Insights

Approximate estimates for the surrounding locality suggest the following:

Estimated Daily Vehicle Traffic: 25,000–45,000 vehicles/day

Estimated Daily Footfall: 3,000–8,000 pedestrians/day

Peak Activity Periods: 7:00 AM–9:00 AM (morning shift arrivals), 2:00 PM–4:00 PM (afternoon shift changes), and 6:00 PM–8:00 PM (evening departures)

Primary Audience: Industrial employees, middle to upper-middle income professionals, commercial vehicle operators, intercity commuters, and local business owners

Advertising Potential: The location's direct association with TATA Steel ensures daily exposure to a stable, employed audience with purchasing power. The facing towards Cuttack captures outbound traffic, making it suitable for brands targeting both industrial workers and intercity travellers.

Please note: Traffic and footfall figures are approximate estimates based on the locality's industrial profile and road classification. These are not measured statistics of the hoarding itself.

Hoarding Specifications

• Dimensions: 40 ft (W) × 25 ft (H) – 1,000 sq ft display area
• Monthly Price: ₹30,000
• Property Type: Hoarding
• Lighting: Non-Lit (daytime visibility only)
• Visibility: Clear, unobstructed view from the Angul-Cuttack highway
• Suitable Advertisement Size: Large-format branding with bold visuals and concise messaging

Best Suited For

• Automotive brands (two-wheelers, commercial vehicles, tyres, lubricants)
• Consumer durables and electronics
• Banking and financial services
• Real estate and housing projects
• Educational institutions and skill development programs
• FMCG brands targeting industrial workforce
• Healthcare and insurance products
• Hospitality and travel services

Why Choose This Hoarding?

• Direct exposure to TATA Steel employees and their families, representing a stable income demographic
• Strategic positioning on the Angul-Cuttack corridor capturing intercity business and commercial traffic
• Cost-effective monthly rate suitable for sustained long-term campaigns
• Proximity to one of Odisha's key industrial zones ensures consistent daily visibility
• Captures attention during multiple shift change periods throughout the day
• Ideal for brands seeking penetration in Odisha's growing industrial belt

Campaign Suggestions

• Launch automotive campaigns targeting industrial workers commuting daily (two-wheelers, car loans)
• Promote consumer durable offers and festive discounts for the employed demographic
• Advertise housing projects and residential schemes near industrial areas
• Run banking and insurance campaigns tailored to salaried professionals
• Promote skill development and higher education programs for upward mobility

Important Note

The estimated daily vehicle traffic (25,000–45,000), footfall (3,000–8,000), and weekly unique reach figures provided are approximate estimates based on the surrounding locality's industrial character, road hierarchy, and commercial activity. These are not measured or verified statistics specific to this hoarding. Actual exposure may vary based on campaign execution, creative quality, seasonal factors, and traffic patterns.