Overview

This hoarding is located at the Janla Flyover on the Bhubaneswar-Khurda corridor, a critical arterial route connecting the capital city to Khurda district and beyond. Positioned along a major vehicular thoroughfare, this site captures commuters traveling between Bhubaneswar's urban core and the surrounding districts, industrial areas, and residential townships. The flyover location ensures sustained visibility across multiple lanes of traffic.

Location Highlights

The Janla Flyover area serves as a key transit junction on National Highway 16, linking Bhubaneswar with Khurda, Puri, and southern Odisha. This locality experiences consistent traffic flow from daily commuters, commercial vehicles, and tourists heading toward coastal destinations. Nearby areas include emerging residential colonies, educational institutions, and small-scale commercial establishments. The route also serves vehicular movement toward industrial zones and agricultural hinterlands, making it a strategically significant advertising location.

Traffic & Footfall Insights

Approximate estimates suggest the following locality characteristics:

• Estimated Daily Vehicle Traffic: 40,000–70,000 vehicles/day
• Estimated Daily Footfall: 1,500–4,000 pedestrians/day (primarily near bus stops and local markets)
• Peak Activity Periods: 7:30 AM–9:30 AM (morning commute), 5:00 PM–8:00 PM (evening return traffic), weekends see increased tourist movement toward Puri
• Primary Audience: Daily commuters, inter-district travelers, commercial transport operators, middle-income families, and tourists
• Advertising Potential: High visibility for brands targeting frequent travelers across Bhubaneswar-Khurda belt; suitable for regional, state-wide, and highway-focused campaigns

Note: These figures represent approximate locality estimates based on the area's road hierarchy and regional connectivity. Reliable public measurements for this specific hoarding are unavailable.

Hoarding Specifications

• Dimensions: 32 ft (Width) × 32 ft (Height)
• Total Display Area: 1,024 sq. ft.
• Monthly Rental Price: ₹56,320
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: Clear sightlines for vehicles approaching and crossing the flyover; suitable for bold, high-contrast creative execution
• Suitable Advertisement Size: Large-format branding with minimal text for quick readability at vehicle speeds

Best Suited For

• Automobile brands and dealerships
• Real estate and housing projects
• Banking and financial services
• FMCG and beverage brands
• Educational institutions and coaching centers
• Healthcare and diagnostic centers
• Regional retail chains

Why Choose This Hoarding?

• Located on a critical arterial route connecting Bhubaneswar and Khurda, ensuring daily exposure
• Captures inter-district and tourist traffic toward Puri and coastal Odisha
• Large display area of 1,024 sq. ft. provides ample space for impactful brand messaging
• Consistent traffic throughout the day with predictable peak periods
• Cost-effective pricing for extended highway-side visibility
• Ideal for campaigns targeting commuters, families, and commercial audiences across central and southern Odisha

Campaign Suggestions

• Launch campaigns for automobile showrooms or new vehicle models targeting Bhubaneswar-Khurda commuters
• Promote residential townships and plotted developments in peripheral Bhubaneswar or Khurda
• Advertise banking services, loan products, or insurance schemes for middle-income households
• Highlight regional retail offers, hypermarkets, or consumer electronics during festive seasons
• Position educational institutions or skill development programs for families in the belt

Important Note

The traffic, footfall, and reach figures provided are approximate estimates for the surrounding locality and are not measured statistics of this specific hoarding. Actual impressions may vary based on seasonal patterns, road conditions, and regional events.