Overview

This 50 ft × 30 ft hoarding is strategically positioned on the Khandagiri Fly Over in Bhubaneswar, Odisha, facing traffic moving towards Khurda. The Khandagiri area is a well-established locality known for its proximity to historical landmarks (the ancient Khandagiri and Udayagiri caves), educational institutions, commercial establishments, and residential developments. The fly over serves as a key arterial connector linking central Bhubaneswar with areas along the NH-16 corridor and towards Khurda district, ensuring consistent vehicle flow throughout the day.

Location Highlights

Khandagiri is located on the western periphery of Bhubaneswar, approximately 6–7 km from the city center. The fly over facilitates smooth traffic movement and is surrounded by a mix of residential colonies, commercial complexes, educational institutions, and small-to-medium enterprises. The area benefits from its connectivity to key destinations such as Bhubaneswar Railway Station (approx. 8 km), Biju Patnaik International Airport (approx. 10 km), and the Patia commercial hub. The locality experiences steady commuter traffic, including daily office-goers, students, and inter-district travelers heading towards Khurda and beyond.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 35,000–65,000 vehicles/day along this corridor. The fly over handles a steady flow of two-wheelers, cars, auto-rickshaws, commercial vehicles, and occasional heavy transport moving between Bhubaneswar and Khurda.

Estimated Daily Footfall: Footfall in the immediate vicinity is limited due to the elevated nature of the fly over. However, the surrounding Khandagiri locality may experience 2,000–6,000 pedestrians/day, primarily near ground-level markets, educational institutions, and residential areas.

Peak Activity Periods: The corridor is busiest during 8:00 AM–10:00 AM and 5:00 PM–8:00 PM on weekdays, coinciding with office and school commute hours. Weekends see moderate traffic, with increased movement during local festivals and tourism to nearby heritage sites.

Primary Audience: Middle-income commuters, working professionals, students, small business owners, and inter-district travelers. The audience is familiar with the route and likely to notice large-format outdoor advertising during daily commutes.

Advertising Potential: The hoarding's elevated position on the fly over offers unobstructed sightlines for vehicles approaching from the Bhubaneswar side. Its large 50 ft × 30 ft format ensures visibility from a considerable distance, making it suitable for regional and local brand campaigns.

Hoarding Specifications

• Dimensions: 50 ft (Width) × 30 ft (Height)
• Total Display Area: 1,500 sq. ft.
• Monthly Price: ₹127,500
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: High visibility for vehicles traveling towards Khurda; suitable for daylight campaigns
• Suitable Advertisement Size: Full-format vinyl or flex-based creative with bold typography and high-contrast visuals for maximum impact

Best Suited For

• Real estate and housing projects
• Automobile dealerships and showrooms
• Banking and insurance services
• Educational institutions and coaching centers
• FMCG and consumer electronics
• Healthcare and diagnostic centers
• E-commerce and retail brands

Why Choose This Hoarding?

• Strategic Arterial Location: Positioned on a key fly over connecting central Bhubaneswar with Khurda and NH-16 corridor.
• Consistent Daily Traffic: Approximate estimates suggest 35,000–65,000 vehicles/day, ensuring steady brand exposure.
• Large Display Area: 1,500 sq. ft. format provides ample space for impactful creative messaging.
• Captive Commuter Audience: Elevated fly over ensures prolonged viewing time during moderate to slow-moving traffic.
• Cost-Effective Reach: Competitive monthly pricing for a large-format hoarding in a high-visibility location.

Campaign Suggestions

• Launch campaigns for residential projects targeting homebuyers along the Bhubaneswar-Khurda corridor.
• Promote automobile brands with bold visuals showcasing new models and financing offers.
• Advertise educational institutions and coaching centers targeting students and parents commuting through the area.
• Highlight FMCG brands or consumer electronics with seasonal offers and clear call-to-action messaging.
• Support healthcare and diagnostic services with trust-building visuals and contact information.

Important Note

The traffic, footfall, and reach figures provided are approximate estimates for the surrounding locality and are not measured statistics of this specific hoarding. Reliable public measurements for individual outdoor advertising sites are typically unavailable. Advertisers are encouraged to conduct independent assessments based on campaign objectives.