Overview

This large hoarding is located on Hi-tech By-pass Road in Bhubaneswar, facing towards Puri. The hoarding sits along a key bypass route in Odisha's capital city, connecting commercial and IT zones with residential neighborhoods. Hi-tech By-pass Road serves as an important arterial corridor for daily commuters, commercial vehicles, and inter-city travelers heading towards Puri and coastal destinations.

Location Highlights

Hi-tech By-pass Road is positioned in a rapidly developing area of Bhubaneswar, characterized by a mix of IT parks, educational institutions, residential complexes, and commercial establishments. The road connects key business districts with the main city center and serves as an alternative route to NH-16. The surrounding locality features growing commercial density with software companies, retail outlets, hospitals, and housing projects. Being on a bypass route, the area experiences consistent traffic from both local commuters and long-distance travelers.

Traffic & Footfall Insights

Based on the surrounding locality's profile as a major bypass corridor in Bhubaneswar:

• Estimated Daily Vehicle Traffic: Approximate estimates suggest 35,000–65,000 vehicles/day, comprising office commuters, commercial transport, and inter-city travelers.
• Estimated Daily Footfall: Moderate pedestrian activity of approximately 1,500–4,500 people/day from nearby offices, residential areas, and commercial establishments.
• Peak Activity Periods: Traffic peaks during 7:30 AM–9:30 AM and 5:30 PM–7:30 PM on weekdays, with steady movement throughout the day due to the road's bypass function.
• Primary Audience: Working professionals, IT employees, business owners, families commuting between neighborhoods, and tourists traveling to Puri.
• Advertising Potential: Strong visibility for brands targeting educated, middle to upper-middle-income audiences with purchasing power. The Puri-facing direction captures travelers heading towards the coastal tourist destination.

Please note: Traffic and footfall figures are approximate estimates for the surrounding locality based on the area's commercial and residential profile. These are not measured statistics specific to this hoarding.

Hoarding Specifications

• Dimensions: 50 ft (Width) × 35 ft (Height)
• Total Display Area: 1,750 square feet
• Monthly Price: ₹166,250
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: Clear sightlines along a major bypass road
• Suitable Advertisement Size: Large-format creative with bold visuals and minimal text for quick readability

Best Suited For

• Real Estate & Housing Projects
• Automotive Brands (Cars, Two-Wheelers)
• Banking & Financial Services
• Healthcare & Diagnostic Centers
• Educational Institutions
• FMCG & Consumer Durables
• IT Services & Business Solutions
• Tourism & Hospitality (particularly Puri-related)

Why Choose This Hoarding?

• Strategic Bypass Location: Captures traffic moving between commercial zones, residential areas, and towards Puri, ensuring diverse audience exposure throughout the day.
• Large Display Area: The 1,750 square feet canvas provides substantial space for impactful brand storytelling and high visual recall.
• Growing Catchment Area: Positioned in a developing corridor with increasing commercial and residential activity, offering long-term visibility benefits.
• Cost-Effective Monthly Rate: Competitive pricing for a large-format hoarding on a major bypass route in the state capital.

Campaign Suggestions

• Launch campaigns for new residential or commercial real estate projects targeting Bhubaneswar's growing professional population.
• Promote automotive brands with bold visuals and model highlights, leveraging the road's vehicle-heavy traffic profile.
• Advertise banking products, insurance plans, or investment schemes aimed at working professionals and business owners.
• Showcase healthcare facilities, diagnostic centers, or specialty hospitals to capture attention of daily commuters.
• Tourism campaigns for Puri and coastal Odisha destinations, taking advantage of the hoarding's directional orientation.

Important Note

The estimated traffic volume of 35,000–65,000 vehicles/day, footfall of 1,500–4,500 people/day, and weekly unique reach are approximate estimates based on the surrounding locality's characteristics as a major bypass corridor in Bhubaneswar. Reliable public measurements for this specific hoarding location are unavailable. These figures should be considered indicative of the area's advertising potential rather than verified metrics.