Overview

This 40 ft × 30 ft non-lit hoarding is positioned on the Satya Vihar Flyover in Bhubaneswar, facing Rasulgarh Square, one of the city's busiest commercial and transport corridors. Rasulgarh serves as a strategic interchange connecting the eastern industrial belt with central Bhubaneswar and the state highway network. The flyover location offers elevated visibility to both vehicular and public transport users moving toward key commercial zones, IT hubs, and residential clusters.

Location Highlights

Rasulgarh Square is a vital junction in Bhubaneswar, linking NH-16 (Kolkata–Chennai corridor), Mancheswar Industrial Estate, and the Bhubaneswar Railway Station. The area features high commercial density with proximity to wholesale markets, warehouses, logistics hubs, and emerging retail centers. The flyover itself is part of ongoing urban infrastructure improvements aimed at reducing congestion and improving flow toward Chandrasekharpur, Patia, and the IT corridor along Infocity.

The locality experiences consistent daily commuter movement from nearby residential areas such as Satya Vihar, Jayadev Vihar, and Khandagiri, as well as transit passengers heading to the railway station and inter-state bus terminus. Approximate estimates suggest the surrounding area hosts multiple educational institutions, mid-sized commercial establishments, automobile showrooms, and service-oriented businesses.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest the Rasulgarh corridor experiences around 45,000–75,000 vehicles/day, comprising private cars, two-wheelers, commercial vehicles, and public buses.

Estimated Daily Footfall: The immediate vicinity of the flyover sees moderate pedestrian activity, primarily near the square itself. Reliable public measurements are unavailable, but the surrounding locality may experience approximately 3,000–8,000 pedestrians/day accessing bus stops, shops, and service areas.

Peak Activity Periods: Morning office commute (7:30 AM–10:00 AM), lunch-hour movement (12:30 PM–2:00 PM), and evening return traffic (5:00 PM–8:00 PM).

Primary Audience: Daily commuters, professionals, industrial and logistics personnel, inter-city travelers, and residents of adjoining middle-income neighborhoods.

Advertising Potential: The surrounding locality's commercial profile and steady vehicular flow make this hoarding suitable for brands targeting repeat commuters and transit-dependent audiences.

Hoarding Specifications

• Dimensions: 40 ft (W) × 30 ft (H)
• Monthly Price: ₹1,14,000
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: Elevated flyover positioning ensures mid-range visibility to approaching and passing traffic
• Suitable Advertisement Size: Full hoarding format ideal for brand logos, contact details, and simple messaging

Best Suited For

• Automobile brands and dealerships
• Real estate and housing projects
• Banking and financial services
• Healthcare and diagnostic centers
• Educational institutions and coaching centers
• FMCG and consumer durables
• Logistics and transport services

Why Choose This Hoarding?

• Positioned on a major arterial flyover connecting industrial, commercial, and residential zones
• High-frequency commuter exposure from repeated daily journeys
• Strategic placement near Rasulgarh Square, a recognized landmark in Bhubaneswar
• Appeals to both B2B and B2C audiences due to mixed traffic composition
• Cost-effective option for sustained brand presence along a critical urban corridor

Campaign Suggestions

• Launch campaigns for automobile launches or seasonal offers targeting daily commuters
• Promote nearby residential projects or commercial real estate developments
• Advertise banking services, loans, or insurance products for working professionals
• Run seasonal FMCG campaigns aligned with festivals or regional events
• Use for directional messaging or event-based campaigns linked to nearby venues

Important Note

Traffic, footfall, and weekly unique reach figures provided here are approximate estimates for the surrounding locality based on geographical analysis and urban planning trends. These are not measured statistics specific to this hoarding.