Overview

This hoarding is strategically positioned near Palasuni Bus Stop and Rasulgarh Flyover in Bhubaneswar, facing towards Vani Vihar and Rasulgarh. The location connects major commercial, residential, and institutional zones, making it a high-traffic corridor for both daily commuters and long-distance travelers. The area serves as a key transit point linking Cuttack Road, the inner city, and surrounding industrial clusters.

Location Highlights

Palasuni and Rasulgarh form a critical junction in Bhubaneswar's urban network. The locality is characterized by:

• Proximity to Rasulgarh Square, a major traffic interchange
• Access to NH-16 connecting Bhubaneswar and Cuttack
• Vani Vihar, a residential and educational hub
• Nearby industrial estates including Mancheswar and Patia
• Close to Capital Hospital and other healthcare facilities
• Well-connected by city and intercity bus routes
• Growing commercial establishments along the corridor

The flyover ensures continuous vehicle flow throughout the day, while the bus stop generates significant pedestrian and passenger traffic.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 40,000–75,000 vehicles/day, given the arterial nature of the road and its connectivity to the NH-16 corridor.

Estimated Daily Footfall: The surrounding locality may experience 8,000–18,000 pedestrians/day, primarily commuters using the bus stop and nearby commercial establishments.

Peak Activity Periods: Typical traffic in this locality is likely to peak during 7:30 AM–10:00 AM, 12:30 PM–2:00 PM, and 5:30 PM–8:00 PM on weekdays, with moderate weekend activity.

Primary Audience: Daily office commuters, industrial workers, students from Vani Vihar area, intercity travelers, and local residents.

Advertising Potential: The location's role as a transit hub and its visibility to highway-bound traffic make it effective for brand recall campaigns and service-oriented advertising.

Hoarding Specifications

• Dimensions: 45 ft (W) × 25 ft (H)
• Total Display Area: 1,125 sq. ft.
• Monthly Price: ₹106,875
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: High visibility to vehicles approaching from multiple directions
• Suitable Advertisement Size: Large-format creative with bold visuals and minimal text for quick comprehension

Best Suited For

• Automotive brands and dealerships
• Real estate and housing projects
• Banking and financial services
• Educational institutions and coaching centers
• Healthcare providers and hospitals
• FMCG and consumer durables
• E-commerce and delivery platforms

Why Choose This Hoarding?

• Located at a critical transit junction with sustained daily traffic flow
• Dual exposure to both city-bound and highway-bound commuters
• High dwell time due to traffic signals and bus stop presence
• Serves a diverse audience including professionals, students, and industrial workers
• Strategic positioning near Rasulgarh Flyover ensures elevated visibility
• Cost-effective option for brands targeting Bhubaneswar's eastern corridor

Campaign Suggestions

• Launch campaigns for upcoming residential or commercial properties in Bhubaneswar
• Promote automotive showrooms or service centers along the Cuttack Road belt
• Advertise professional courses, degree colleges, or skill development programs
• Create awareness for financial products targeting salaried professionals and business owners
• Highlight healthcare services and specialized treatment facilities

Important Note

Traffic, footfall, and reach figures provided here are approximate estimates for the surrounding locality based on typical urban patterns in Bhubaneswar. These are not measured statistics specific to this hoarding. Reliable public measurements are unavailable, and actual exposure may vary based on time of day, season, and local events.