Overview

This 20 ft × 10 ft non-lit hoarding is located in Kusuma, a locality in Jajpur district, Odisha. Jajpur is a historic and culturally significant district known for its temples, industrial townships (such as Kalinganagar and Duburi), and connectivity along National Highway 16 (formerly NH-5). Kusuma is positioned within a region that experiences steady traffic from industrial workers, local residents, and commercial vehicles moving between Jajpur Town, Jajpur Road Railway Junction, and nearby industrial zones.

Location Highlights

Kusuma is part of the broader Jajpur area, which serves as a commercial and industrial hub in northern Odisha. The locality benefits from its proximity to Jajpur Road Railway Station (a major junction on the Howrah–Chennai main line) and National Highway 16, which connects Kolkata to Chennai via Bhubaneswar. The surrounding region includes a mix of residential neighborhoods, educational institutions, small businesses, and access routes to industrial clusters like the Kalinganagar Industrial Complex. The area experiences moderate daily traffic from commuters, students, traders, and industrial personnel.

Traffic & Footfall Insights

Approximate estimates suggest this locality experiences:

• Estimated Daily Vehicle Traffic: 8,000–18,000 vehicles/day (including two-wheelers, auto-rickshaws, light commercial vehicles, and buses)
• Estimated Daily Footfall: 2,000–6,000 pedestrians/day (primarily local commuters, shop visitors, and students)
• Peak Activity Periods: 7:30 AM–9:30 AM and 5:00 PM–7:30 PM (morning commutes, school hours, and evening market activity)
• Primary Audience: Local residents, daily wage workers, students, small business owners, and commuters traveling to industrial zones or Jajpur Road station
• Advertising Potential: Suitable for brands targeting middle-income households, local service providers, FMCG products, educational institutions, and regional businesses

These are locality-level estimates based on the area's commercial and residential profile. Reliable public measurements for this specific hoarding are unavailable.

Hoarding Specifications

• Dimensions: 20 ft (Width) × 10 ft (Height)
• Total Display Area: 200 sq. ft.
• Monthly Price: ₹10,000
• Property Type: Hoarding
• Lighting: Non-Lit (suitable for daytime visibility)
• Visibility: Moderate, depending on exact road position and surrounding structures
• Suitable Advertisement Size: Full 20 ft × 10 ft vinyl or flex print

Best Suited For

• Local retail and service businesses (grocery, hardware, tailoring, mobile shops)
• FMCG brands (snacks, beverages, household products)
• Educational institutions and skill training centers
• Banking and financial services (microfinance, insurance)
• Real estate and housing projects in Jajpur district
• Healthcare clinics and diagnostic centers
• Regional transport and logistics services

Why Choose This Hoarding?

• Affordable monthly rental of ₹10,000, ideal for local and regional advertisers.
• Positioned in a locality with steady residential and commercial activity.
• Captures daily commuter traffic between residential areas, markets, and industrial zones.
• Suitable for long-term brand building and local service promotion.
• Simple installation and maintenance due to non-lit format.
• Good option for businesses targeting middle-income households and working-class audiences in Jajpur.

Campaign Suggestions

• Promote local retail offers, festival discounts, and new product launches.
• Advertise skill development programs, coaching classes, and school admissions.
• Launch awareness campaigns for banking, insurance, and government schemes.
• Highlight real estate projects and housing schemes in Jajpur and nearby towns.
• Promote healthcare services, clinics, and diagnostic facilities.

Important Note

The estimated daily vehicle traffic (8,000–18,000), footfall (2,000–6,000), and weekly unique reach (34,500) are approximate figures for the surrounding locality in Kusuma, Jajpur. These are not measured statistics of the hoarding itself. Actual performance may vary based on exact placement, visibility conditions, and local events.